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Enable Perform[cb] with Branch to power your mobile attribution.



Founded as Clickbooth in 2002, Perform[cb] is the culmination of years of pioneering in the world of performance marketing. Clickbooth grew organically and through a series of strategic acquisitions, including Adperio and IgniteOPM. In 2020, we rebranded as Perform[cb]. Our Think Bigger vision is of a future in which all marketers are empowered to maximize the ROI of their marketing dollars by paying only for customers acquired.

Partner Capabilities



Company Type

  • Ad Network
  • Affiliate Network

Deep Linking



  • Click-Through Attribution

Ad Campaign Types

  • Acquisition campaigns
  • Retargeting campaigns

Ad Formats

  • Banner
  • Interstitial
  • Video
  • Recommendation
  • App of Day

Click Types

  • Client-side click

Supported Platforms

  • iOS
  • Android
  • Windows
  • Mac OS

Link Wrapping


Cost Ingestion Support

Not Supported

Cost Ingestion Types


Pricing Models

  • CPI
  • CPC
  • CPM
  • CPA
  • CPL


In order to enable Perform[cb], you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through Perform[cb].

Enable Perform[cb]

1. Enable Perform[cb] in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for Perform[cb]. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling Perform[cb] does not automatically enable any postback. You can configure these postbacks under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Perform[cb].

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Perform[cb] campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your Perform[cb] campaign.

5. Verify Data in Branch

After launching your Perform[cb] campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Perform[cb]. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

ad partner (3p)equalsa_performcb

Once applied, data should flow through the Liveview, and you can see the data being sent to Perform[cb] from Branch.