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Enable ironSource with Branch to power your mobile attribution.



ironSource works with the world’s largest mobile game companies, ironSource is developing the industry's leading growth engine for games. With a robust mobile ad mediation platform, mobile ad network, and a data-driven user acquisition platform, ironSource closes the monetization and marketing loop to empower game developers to turn their games into successful businesses. Founded in 2010, ironSource is a global company, with a strong local presence in Tel Aviv, London, New York, San Francisco, Beijing, Shenzhen, Bangalore, Seoul, and Tokyo.

Partner Capabilities



Company Type


Deep Linking



All Types

Ad Campaign Types

  • Retargeting
  • Acquisition

Ad Formats

  • Interstitial video
  • Rewarded video
  • Offerwall

Click Types

  • Client-side click
  • Server-side click

Supported Platforms

  • iOS
  • Android

Link Wrapping

Not Supported

Cost Ingestion Support

Contact support at ironSource for more information.

Cost Ingestion Types

Contact support at ironSource for more information.

Pricing Models

  • CPI
  • CPCV
  • CPE (Offerwall)
  • CPM
  • CPC


In order to enable ironSource, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through ironSource.

Enable ironSource

1. Enable ironSource in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for ironSource. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling ironSource will automatically enable the following postbacks:

  • OPEN

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to ironSource.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your ironSource campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your ironSource campaign.

5. Verify Data in Branch

After launching your ironSource campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to ironSource. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

ad partner (3p)equalsa_ironSource

Once applied, data should flow through the Liveview, and you can see the data being sent to ironSource from Branch.