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Enable Mobupps with Branch to power your mobile attribution.



We are experts in marketing and have a proven ability to successfully match between publishers and advertisers.

Partner Capabilities



Company Type

Contact support at Mobupps for more information.

Deep Linking



-Click-Through Attribution

Ad Campaign Types

-Acquisition Campaigns

Ad Formats

Contact support at Mobupps for more information.

Click Types

-Client-side Click

Supported Platforms


Link Wrapping


Cost Ingestion Support

Not Supported

Cost Ingestion Types


Pricing Models

  • CPI
  • CPC
  • CPM
  • CPA
  • CPV


In order to enable Mobupps, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through Mobupps.

Enable Mobupps

1. Enable Mobupps in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for Mobupps. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling Mobupps will automatically enable the following postbacks:


You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Mobupps.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Mobupps campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your Mobupps campaign.

5. Verify Data in Branch

After launching your Mobupps campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Mobupps. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

ad partner (3p)equalsa_mobupps

Once applied, data should flow through the Liveview, and you can see the data being sent to Mobupps from Branch.