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RTB House

Enable RTB House with Branch to power your mobile attribution.



RTB House Inc. provides digital advertising technology services. The Company delivers digital advertising campaigns to customers who have displayed purchase intent. RTB House serves customers worldwide.

Partner Capabilities



Company Type

Contact support at RTB House for more information

Deep Linking



  • Click-Through Attribution
  • View-Through Attribution

Ad Campaign Types

  • Retargeting campaigns

Ad Formats

  • Banner
  • Video

Click Types

  • Server-side click

Supported Platforms

  • iOS
  • Android
  • Windows
  • Mac OS
  • Unix

Link Wrapping


Cost Ingestion Support

Not Supported

Cost Ingestion Types


Pricing Models

  • CPC
  • CPM
  • CPA


In order to enable RTB House, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through RTB House.

Enable RTB House

1. Enable RTB House in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for RTB House. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

You'll need to input your Region.
For EMEA, enter emea
For APAC, enter asia
For Americas, enter us
Please reach out to your RTB House Account Manager if you have any questions.

Click the Save & Enable button.

2. Configure Postbacks

Enabling RTB House will automatically enable the following postbacks:


You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to RTB House.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your RTB House campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your RTB House campaign.

5. Verify Data in Branch

After launching your RTB House campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to RTB House. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

ad partner (3p)equalsa_rtb_house_sa

Once applied, data should flow through the Liveview, and you can see the data being sent to RTB House from Branch.