Facebook FAQs and Advanced Options

FAQs

• What is Facebook MMP?

• How does Branch attribute events to Facebook ads?

• Do I need the Facebook SDK in order for Branch to attribute installs, opens and other events back to Facebook?

• How can I use deep links in Facebook ads?

• How can I attribute conversion events to Facebook ads?

• What are the permissions you ask for as part of the onboarding process, and why?

• What is each piece of information needed during the onboarding process, and why?

• I can't see the ad account I want to use at all

• Does Branch provide view-through (impression) attribution for Facebook?

• I think I previously had Facebook enabled...

• What happens to campaigns in which I'm using deep links?

• Do I need to remove deep links from my Facebook ads.

• Does this new Facebook MMP functionality cover web campaigns?

• Can I get Facebook data out?

• The data on Facebook and the data on Branch does not line up!

Facebook Ads Advanced Options

• Facebook MMP event options

• Tracking installs

• Tracking reinstalls and opens

• Tracking other conversion events

• Tracking custom events

• Migrating from the existing Facebook integration to MMP

• Sources of Discrepancies between Facebook and Branch

• Attribution Windows and Facebook

• Timezones and Facebook

• Attribute Mobile App Events to Non-Mobile Ad Objectives

Other common issues

• Issue with iOS 10+ and Limit Ad Tracking

• Not Collecting Advertising ID

• Facebook campaigns attributing to deep links

• Installs Counted as Reinstalls, Opens on Branch

• Don't Use setDebug

• Renaming campaigns, ad sets, and ads

• Discrepancies with Impressions and Clicks

• Discrepancies with Installs, Opens and Conversion Events