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Will Branch be supporting additional conversion-value mapping strategies in future?

Currently, Branch provides a dashboard-based configuration tool for customers to map their existing Branch events to SKAN conversion-values.

In Q2 2021, we will be adding support for mapping conversion values to in-app revenue buckets. We may consider additional strategies in future, based on customer demand.

To support customers who decide to implement more sophisticated, custom conversion value strategies (see this blog post for some ideas), or who use another third-party to manage their conversion value mapping, we also provide dashboard functionality to map conversion values to human-readable event names.

Additional Resources