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Does Branch support the new view-through functionality in SKAdNetwork 2.2?

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Yes, Branch already deployed the necessary changes to support the new fidelity-type postback parameter that indicates whether a conversion is click-through or view-through. We will be adding this dimension to our SKAdNetwork dashboard reports soon.

Beyond this, adding support for the new view-through SKAN ad types will mostly fall to publisher apps and their supply-side partners.

Updated about 3 years ago

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