Can we use server-to-server and CDP-synced events for SKAdNetwork conversion values?

Server-to-server events (including those synced via a CDP integration) cannot currently be used for SKAdNetwork conversion value mapping.

This is because updateConversionValue(_:) calls must happen locally from each individual device, and most MMPs are not equipped to forward those server-side events down to the local client.

Updated 8 months ago


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iOS 14 FAQs

Can we use server-to-server and CDP-synced events for SKAdNetwork conversion values?


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