Can we use server-to-server and CDP-synced events for SKAdNetwork conversion values?
Server-to-server events (including those synced via a CDP integration) cannot currently be used for SKAdNetwork conversion value mapping.
This is because
updateConversionValue(_:) calls must happen locally from each individual device, and most MMPs are not equipped to forward those server-side events down to the local client.
Updated over 2 years ago