SKAdNetwork is only built to attribute install events. This means there is no way to measure Opens and other typical down-funnel events tracked via the Branch SDK; the only post-install data available in the Branch SKAdNetwork dashboard is the SKAdNetwork conversion-value parameter.
Why don’t Opens and other down-funnel events show up in the Branch SKAdNetwork dashboard?
- Updated on Apr 17, 2025
- Published on Mar 18, 2025
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