What timezone does Branch's SKAdNetwork dashboard use?

Branch's SKAdNetwork dashboard uses the Dashboard Analytics Time Zone you have configured.

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SKAdNetwork does not report install/conversion times

The SKAdNetwork system is designed not to provide device-level insights that could be used to identify a specific user. This includes parameters like click/install timestamps, and iOS arbitrarily delays the postback to ensure these cannot be inferred (see Why is SKAdNetwork data delayed? What are the looping timers? for more info).

Therefore the dates in our SKAdNetwork dashboard do not reflect the dates that a user performed an activity — rather, they reflect the time/day when we received the SKAN postback forwarded from the ad network.

Updated 2 months ago


Additional Resources

iOS 14 FAQs

What timezone does Branch's SKAdNetwork dashboard use?


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