Are there any risks or downsides to enabling the SKAN functionality on the Branch dashboard?

No, there are no privacy or data quality risks to enabling SKAN reporting on the Branch dashboard. Even if you also access your SKAN data elsewhere, the Branch dashboard provides a convenient place to centralize your reporting and convert raw SKAN values into layman's terms.

Note: while this is separate from the reporting functionality, prior to enabling the Branch SKAN conversion-value mapping feature, you will want to ensure you are not already using another method to manage SKAdNetwork conversion values (for more information, please see What happens if the advertiser app integrates multiple SDKs that all support SKAdNetwork?).


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