5 articles

Advanced Postback ConfigurationMake advanced edits to your ad network postback configuration in Branch, beyond the basic setup, for specific use cases.Updated Aug 20, 2026SKAN Postback API SpecBranch has enhanced its ad network integration with Apple SKAdNetwork postbacks, helping ensure secure validation and streamlined data aggregation for advertisers.Updated Aug 20, 2026Postback Macros and FunctionsReference every macro and function Branch supports in postback URLs and webhooks, with the values each one returns.Updated Sep 8, 2026Conversion Value Mapping Partner APIUnderstand how Branch calls the Apple SKAdNetwork methods for you and how conversion value mapping works with ad partners.Updated Aug 20, 2026Conversion Value Mapping Partner API SpecAPI specification for SKAdNetwork partners fetching mutual customer conversion value mappings from Branch.Updated Dec 19, 2025