In response to recent changes made to Google conversion APIs, Branch SDKs now include the setDMAParamsForEEA() method, which helps you pass consent information from your user to Google. Branch has also made changes to our Attribution API and Events API so you can send user consent data along with your requests.

Branch Short Links will have a new expiration window in March 2024. Find out more in this update 🔗

Cohort analysis is a powerful tool that helps you understand the full ROI of your campaigns but also helps you guide future investment decisions and consumer targeting. We've made awesome improvements in Cohort Analytics 📈

Reporting on cost/spend data is important for measuring performance. We have launched two improvements aimed at making cost data reporting more intuitive and understandable 💲

Branch's most popular developer documentation pages have been updated! Integrating Branch into your mobile app has never been easier with these overhauled documentation updates 📰

Branch is happy to announce that default templates for Journeys banners are now compliant with WCAG standards! Specifically, the new templates adhere to the WCAG 2.1 guidelines ✅

Branch has improved the default configurations for the domain-specific tabs and auto-save in the Summary page of the Branch Dashboard View 📈

Email enhancements are here to improve the trust & reliability of various existing account management & security emails that our Branch platform sends to users today 📧

Snap has introduced upcoming restrictions for User-Level Raw Data Exports (‘Log-Level Restrictions’) that will impact all third party MMP platforms that work with Snap 👻 Branch customers will experience the effects of this change starting January 3rd, 2024.

Branch is excited to announce a new HTML Editor for your Branch Journeys, Creatives Optimization!