Branch now supports Universal Ads customers who are leveraging Meta's AEM solution for Mobile App Install in conjunction with the previously released Mobile App Engagement 🙌

You can now view Organic Search URL on the Branch Dashboard when viewing your SEO App Attribution reports 🔎

Branch Links now support the open graph (OG) protocol for users sharing audio content with the ability to play music/audio directly 🎵

SKAN Magic Set Up is Branch's new way to simplify mobile measurement for iOS campaigns ✨

As of October 2023, the number of Custom Partners that can be enabled on a Branch account is capped at 25.

As part of Branch's initiative to expand our regional data ingestion and storage capabilities in the EU, you can now choose to process and store your Branch data at our new AWS-powered data center in Ireland.

This year, Apple announced the upcoming release of iOS 17 and gave the industry insight into the privacy regulations packaged into that release. In response, Branch is proactively implementing updates to our platform to align with the new privacy regulations.

We have implemented significant enhancements to UI components of the Branch Dashboard. View them here! 🎇

In March of 2023, Branch introduced self-serve usage for newly created apps that included Branch linking and Universal Ads for free under 10K MAUs when you enter a credit card. Today, Branch is limiting access to creating Branch Links and certain Dashboard pages/configurations until a credit card is entered for a new Branch app.

July has been a busy month for Branch Partners! We've made many (some new) improvements and updates to Movable Ink, MoEngage, Pinterest, and Oracle Responsys. More information here! 🎁