Branch is bringing in new integrations with ad networks to pull in cost data directly to the Dashboards to help you make ad optimization decisions :bar-chart:

Overview

We are excited to announce the expansion of cost data support via direct API connection, starting with five new Non-Self-Attributing Networks (Non-SANs) ad partners. Cost data in Branch allows you to analyze ad performance across different ad networks.

Supported Ad Networks

To start, Branch will be supporting this Cost Data integration with the following Non-SANs:

• Aura from Unity
• Jampp
• Liftoff
• Moloco
• YouAppi

Support for other ad networks is on the way!

Enabling Cost Data

For Non-SANs, cost data is enabled through the respective Non-SAN Partner Management screen in the Branch Dashboard via the Cost Data tab.

New Documentation

We've also added brand-new documentation covering all things cost data!

👍

• Universal Ads Cost Data: An overview page on how Branch supports cost data for your ad partners.
  • Cost Data via API Connection: An implementation guide on enabling cost data via API connection.
  • Cost on Links: An implementation guide on enabling cost data through Branch Ad Links.
  • Cost Data Reporting & Analytics: An overview page on all things cost data reporting and analytics