Update in Cohort Analytics
Cohort analysis is a powerful tool that helps you understand the full ROI of your campaigns but also helps you guide future investment decisions and consumer targeting. We've made awesome improvements in Cohort Analytics 📈
Update to Reporting on Cost/Spend Data
Reporting on cost/spend data is important for measuring performance. We have launched two improvements aimed at making cost data reporting more intuitive and understandable 💲
Enhanced iOS & Android SDK Documentation
Branch's most popular developer documentation pages have been updated! Integrating Branch into your mobile app has never been easier with these overhauled documentation updates 📰
Default Journeys Templates Now WCAG-Compliant
Branch is happy to announce that default templates for Journeys banners are now compliant with WCAG standards! Specifically, the new templates adhere to the WCAG 2.1 guidelines ✅
Summary Page Improvements
Branch has improved the default configurations for the domain-specific tabs and auto-save in the Summary page of the Branch Dashboard View 📈
Email Enhancements
Email enhancements are here to improve the trust & reliability of various existing account management & security emails that our Branch platform sends to users today 📧
Snap Log-Level Reporting
Snap has introduced upcoming restrictions for User-Level Raw Data Exports (‘Log-Level Restrictions’) that will impact all third party MMP platforms that work with Snap 👻 Branch customers will experience the effects of this change starting January 3rd, 2024.
Journeys HTML Editor & Content Overhaul
Branch is excited to announce a new HTML Editor for your Branch Journeys, Creatives Optimization!
Meta/Facebook MAI Support
Branch now supports Universal Ads customers who are leveraging Meta's AEM solution for Mobile App Install in conjunction with the previously released Mobile App Engagement 🙌
Organic Search URL Reporting on Dashboard
You can now view Organic Search URL on the Branch Dashboard when viewing your SEO App Attribution reports 🔎