We updated the logic for how Cost is displayed for Apple Search Ads. Get the latest here 🍎

Overview

We have updated the logic for how cost is displayed when selecting any of the dimensions ad id/name or creative id/name but not including keyword/keyword id. Before, it would only show data for rows where the ad group has targeted a custom product page and 0 for default product pages.

Now it will show the cost for both types of product pages.

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Looking to learn more about Apple Search Ads? View our guide here: https://help.branch.io/using-branch/docs/apple-search-ads