Unified Analytics Exports & Dashboard Improvements
We've made improvements to Unified Analytics, and you can now export your valuable Branch Unified Analytics data to use in your internal reports. Learn more here 🔥
Dashboard Improvements
We have made improvements to our Unified Analytics processing, which is designed to rectify discrepancies in reported totals and to enhance overall system reliability.
To guarantee a seamless transition without interrupting your ads reporting, we've introduced these enhancements in a new, “Unified”, tab. The pre-existing analytics, now labeled “Unified Legacy”, will remain accessible for the next three weeks, allowing you ample time to familiarize yourself with the new features at your convenience.
![](https://files.readme.io/f1e8414-Unified_Legacy.png)
Looking to learn more about Unified Analytics? Learn more here: https://help.branch.io/using-branch/docs/unified-analytics
Unified Analytics Exports
Unified Analytics has been a great tool for viewing campaign data from all attribution methods in a single view. Now you can get this valuable data in your data warehouses using the new Cross-Events Exports API. Unified Analytics Exports introduces a new data_source
called skan_unified_view
to use.
Common Use Cases
- Export your unified total conversions
- Compare SKAdNetwork and Non-SKAdNetwork total counts
- Compare SKAdNetwork and Non-SKAdNetwork revenue
With the Cross-Events Exports API, you can customize your request with complex filters, aggregations, and granularity.
Example Usage
curl --request POST \
--url 'https://api2.branch.io/v1/branch_aggregate/async/analytics?app_id=123456789' \
--header 'Access-Token: api_app_123456789abcdefghi' \
--header 'accept: application/json' \
--header 'content-type: application/json' \
--data '
{
"filter": {
"type": "selector",
"dimension": "name",
"value": "COMPLETE_REGISTRATION"
},
"granularity": "all",
"response_format_compression": "gz",
"response_format": "json",
"start_date": "2024-04-28",
"end_date": "2024-05-05",
"dimensions": [
"name",
"last_attributed_touch_data_tilde_campaign_id"
],
"aggregations": [
{
"field_name": "unified_total_count",
"data_source": "skan_unified_view",
"display_name": "Unified Total Count"
}
]
}
'
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"1624766361","total_count":1.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"452798654","total_count":2197.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"7ceb4624-b7a8-43c1-8c95-247fd3ffa582","total_count":274.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"120206639272860749","total_count":2091.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"1797766853010482","total_count":10.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"2dd25d10-d388-4ecf-894e-2b68b2185708","total_count":15.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"671357963","total_count":607.0}
{"name":"COMPLETE_REGISTRATION","last_attributed_touch_data_tilde_campaign_id":"40790","total_count":1.0}
Looking to learn more about Unified Analytics Exports using the Cross-Events Exports API? Learn more here: https://help.branch.io/developers-hub/reference/unified-analytics-export