Search specific term/phrase surrounded by double quotes. e.g. “deep linking”
Exclude records that contain a specific term prefixed with a minus. e.g. Android -Firebase
improved

Universal Email Lightweight Filters

Universal Email analytics contains new improvements to filtering. Check out what's new here :e-mail:

Investigating Branch Deepviews Optimization

The Branch team conducted new tests to see how we can improve the click-to-install (CTI) rates of Branch Deepviews :mag:

added

Google DMA Compliance

In response to recent changes made to Google conversion APIs, Branch SDKs now include the setDMAParamsForEEA() method, which helps you pass consent information from your user to Google. Branch has also made changes to our Attribution API and Events API so you can send user consent data along with your requests.

improved

Update to Short Link Expiration Window

Branch Short Links will have a new expiration window in March 2024. Find out more in this update :link:

improved

Update in Cohort Analytics

Cohort analysis is a powerful tool that helps you understand the full ROI of your campaigns but also helps you guide future investment decisions and consumer targeting. We've made awesome improvements in Cohort Analytics :chart-with-upwards-trend:

improved

Update to Reporting on Cost/Spend Data

Reporting on cost/spend data is important for measuring performance. We have launched two improvements aimed at making cost data reporting more intuitive and understandable :heavy-dollar-sign:

improved

Enhanced iOS & Android SDK Documentation

Branch's most popular developer documentation pages have been updated! Integrating Branch into your mobile app has never been easier with these overhauled documentation updates :newspaper:

added

Default Journeys Templates Now WCAG-Compliant

Branch is happy to announce that default templates for Journeys banners are now compliant with WCAG standards! Specifically, the new templates adhere to the WCAG 2.1 guidelines :white-check-mark:

improved

Summary Page Improvements

Branch has improved the default configurations for the domain-specific tabs and auto-save in the Summary page of the Branch Dashboard View :chart-with-upwards-trend:

improved

Email Enhancements

Email enhancements are here to improve the trust & reliability of various existing account management & security emails that our Branch platform sends to users today :e-mail: