The Help Center received a fresh coat of paint! The redesign brings along many improvements to the user experience of the documentation 🎨

Google App Install Campaigns now support SKAdNetwork v4.0! Find out more in this update :large-blue-diamond:

The organic checkbox for Page View is now fixed 🔧

We are excited to announce some new LinkHub functionality: bulk actions!

Universal Email analytics contains new improvements to filtering. Check out what's new here 📧

The Branch team conducted new tests to see how we can improve the click-to-install (CTI) rates of Branch Deepviews 🔍

In response to recent changes made to Google conversion APIs, Branch SDKs now include the setDMAParamsForEEA() method, which helps you pass consent information from your user to Google. Branch has also made changes to our Attribution API and Events API so you can send user consent data along with your requests.

Branch Short Links will have a new expiration window in March 2024. Find out more in this update 🔗

Cohort analysis is a powerful tool that helps you understand the full ROI of your campaigns but also helps you guide future investment decisions and consumer targeting. We've made awesome improvements in Cohort Analytics :chart-with-upwards-trend:

Reporting on cost/spend data is important for measuring performance. We have launched two improvements aimed at making cost data reporting more intuitive and understandable :heavy-dollar-sign: