Search specific term/phrase surrounded by double quotes. e.g. “deep linking”
Exclude records that contain a specific term prefixed with a minus. e.g. Android -Firebase
Changelog
Submit a TicketBranch DashboardBranch Dashboard
Back to All
improved

Improved Facebook/Meta AEM Campaign Reporting

July 2nd, 2024 by Aloysius Paredes

Meta's Aggregate Event Measurement (AEM) campaigns will get new reporting updates in Branch. Get the details here 👍

Overview

Starting July 2nd, Meta’s Aggregate Event Measurement (AEM) attributed conversion events will be available in the Branch Dashboard and various data exports. This update offers customers additional insights into Meta attribution data, improving measurement and analysis of their performance.

This update will not affect other attribution sources or channels within Branch, which ensures existing processes and data from other sources remain unchanged.

Data Availability

  • AEM attributed conversions will be represented throughout Branch Dashboard reporting.
  • AEM attributed conversion events will be available in log-level reporting. This includes opens and downstream conversion events.
    • Installs attributed to AEM are not available in log-level reporting.

👍

Looking to learn more about Meta AEM? View our guide here.