mParticle (Export)

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With a push of a button you can send your Branch data to your mParticle dashboard, helping you to understand the power of Branch as an acquisition pathway, export your data to your entire suite of analytics tools and build custom audiences upon Branch data.

This documentation explains how to send Branch events to mParticle. mParticle calls this an Inbound Feed Integration.

If you'd like to send mParticle events to Branch through your app, please review the Branch/mParticle SDK Kit integration documentation for iOS and Android.

If you'd like to send mParticle events to Branch through a server-to-server integration, please review the mParticle (import) documentation.

Once the Branch SDK is integrated into an app, Branch can detect which links lead to installs, re-opens, and users' actions. Enabling this integration and providing your mParticle key/secret will result in Branch automatically forwarding attributed events to mParticle, in the exact format mParticle expects.

Branch will send attributed installs, opens, commerce events, user lifecycle events, content events, and custom events. Branch also sends all the data that is attached to the link that drove the attributed events. This will allow you to analyze which campaigns, channels, etc. are helping you acquire and engage users. You can see the list of fields that we send to mParticle here.

Property Name

Value

Sourced from

Example

event_name

Name of the event

hardcoded

"attribution"

custom_event_type

"attribution"

hardcoded

"attribution"

event_id

Unique ID for the event

Branch event ID

469939270182891107

custom_attributes

Branch Link Data Dictionary

Last Attributed Touch Data for the link to which the event was attributed

"campaign": "mParticle test", "channel": "Slack"

timestamp_unixtime_ms

timestamp of the event in ms

event

1513280479654

device_info

Device Data, like OS Version and country

Branch User Data for the device

"os_version": "10.0","device_country": "US"

user_identities

mParticle customer ID

mParticle customer ID for the user

user123abc

application_info

App information like package name

Branch SDK/App Details

"application_name": "Branch-3rdParty-SDK-Testbed","application_version": "1.2.0"

IP

IP of the event

Device

192.82.115.928

Branch sends several identifiers to mParticle as part of the webhook payload. Notably, these are:

Identifier

Value

mParticle Field

Example

Notes

IDFA

Apple's ID For Advertising

ios_advertising_id

EA7583CD-A667-48BC-B806-42ECB2B48606

Sent with iOS events unless user has Limit Ad Tracking on

IDFV

Apple's ID For Vendor

ios_idfv

74683E89-E010-4A73-B3ED-2741D4E5FFFE

Sent with most iOS events

AAID

Android's Android Advertising ID

android_advertising_id

cdda802e-fb9c-47ad-0794d394c913

Sent with Android events

Android ID

Android ID

android_uuid

404fc0aea39abcdf

Sometimes sent on Android events if AAID isn't present

Customer ID

mParticle Customer ID

customerid

user123abc

Customer Identifier mapped from Branch developer_identity

mPID

mParticle ID

mpid

user123abc

mParticle ID identifier mapped from Branch developer_identity

Please ensure your mParticle identity strategy lines up with the identifiers sent by Branch. If it doesn't, mParticle may end up creating new profiles for events sent from Branch rather than attaching these events to the correct existing profiles.

The Customer ID or mPID is of particular importance. If you set developer_identity with Branch (docs here), Branch will automatically map this to mParticle's Customer ID or mPID. Make sure the value you set here with Branch corresponds to the value you're using for that user in mParticle.

If you're using a different value in developer_identity please reach out to your Branch account team.

Branch events will appear as a Custom Attribution Event in mParticle. You can then export Branch data to your other data sources.

Branch events are mapped as follows:

  • mParticle Event Type = Custom Event

  • mParticle Custom Event Type = attribution

The mParticle Event Name depends on the type of event:

  • Install = attribution

  • Open = re-engagement

  • All Others = Branch Event Name

For information on how to test your integration and see more detailed data, please review our testing instructions below.

In order to enable mParticle (export), you need to have completed the following:

  1. Admin access to your Branch Dashboard.

  2. Have the Advanced Data Feeds add-on enabled on your Branch account. Advanced Data Feeds can be included as an add-on to both the Engagement and Performance products.

  3. Implemented the Branch SDK into your mobile app (iOS | Android)

  4. Implement the mParticle SDK

  5. Admin access to your mParticle account.

Find your mParticle key & secret and enter it into the Branch Dashboard.

  1. Navigate to https://app.mparticle.com and log into the Dashboard.

  2. In the dashboard, navigate to the Directory and search for Branch .

  3. Click the Branch tile, and click Add Branch Metrics to Setup

  4. Select the Input Feed Integration Type and click Go to Setup

  5. Specify the following configuration parameters:

    • Configuration Name

    • Act as Application (select the right platform here)

  6. Copy your server to server key and secret - you'll enter them into the Branch dashboard in a moment.

  1. On the Branch Dashboard (dashboard.branch.io), navigate to the Integrations page.

  2. Search for mParticle and click on the tile.

  3. Enter your mParticle key & secret and hit Enable.

To see the data being passed to mParticle in more detail, you can set up a webhook to Requestbin. This will allow you to send only a subset of your Branch events to Requestbin and verify the data is coming through as expected.

  1. Enable the Branch Data Integration above. Install your app from a Branch link to generate some data in mParticle. It can take up to an hour for the custom attributes to show in mParticle.

  2. Create a Branch link from the Quick Links section of the dashboard, with a campaign of branch_test.

  3. In mParticle, navigate to the Directory in mParticle and add Webhooks as an option. Add a Requestbin URL generated from https://requestb.in.

  4. To refine the data being sent to the webhook, navigate to Connections > Connect.

  5. Select the Branch Feed as the input, and Webhooks as the output.

  6. Finally, view the Requestbin. You can do this by appending ?inspect to your requestbin URL. You should be able to copy paste the POST body from the request bin into a JSON formatter like https://jsonlint.com/ to view the event details.

  7. Once you're done testing, delete the webhook.

Why doesn't Branch require the mParticle customer ID?

Branch doesn't require the mParticle customer ID because it has usually not been set upon installing the app. The usual workflow for a user is to install the app, then have a confirmed login about thirty seconds later. The Branch install event fires immediately upon install and therefore occurs before the login event, so it does not have the logged-in customer ID before it is sent to mParticle. However, you can join install events for a customer using the device ID attached to the install and login events.