Custom Exports API Overview

Try it!
Try out the Custom Exports API using your Branch data via the API reference here

Overview

Benefits of Custom Exports API

The Branch Custom Exports find and queue log records that match your search criteria for export. You can do so either via the Custom Exports section in your Branch Dashboard or via the API (this page).

API Limitations

Limitation	Details
Data Availability	The data will be available around 2-3 hours behind real-time
Max number of records returned by API	If you want to limit the number of records returned to 2 million or less, do so using the `limit` parameter. If you need more than 2 million records returned, use the `allow_multiple_files` parameter instead and set it to `true`.
Max number of days that can be queried at a time	60
Rate Limit for creating exports*	10 requests per minute 25 requests per hour
Rate Limit for checking the status of a report*	50 requests per minute 1000 requests per hour
Exporting from test environments	At this moment, it is not possible to export data out of a Branch Test environment
Repeated requests within 60 minutes will be cached	If you make identical requests within 60 minutes of each other, you will not see multiple export jobs running. Instead, the same export job will be used. If you are using the API, the same job_id will be returned. This is to avoid the case of hundreds or thousands of requests being made for the exact same data set, within seconds or minutes of each other.After 60 minutes, your request will kick off a new job to retrieve data.

You will get the following response once you've hit the rate limit:

{
    "errors": [
        {
            "message": "Limit is exceeded for org-525983469347282987, retry after 3418 seconds",
            "error_code": 7
        }
    ]
}

Prerequisites & API Access

In order to use the Custom Exports API, you need to have completed the following:

Created a Branch Dashboard
Implemented the Branch SDK into your mobile app (iOS | Android)
- Track events.
Opt into sharing device data through Apple's AppTrackingTransparency framework. When an install is attributed to paid ads, a 2nd install event will fire post user opt-in.
Data Changes Post iOS
Opt-ins will affect your final install count. We recommend using a different identifier (ex. IDFV) to de-dupe install events on your internal systems.
For additional information on changes post iOS 14.5, visit our FAQ Pages
Logged into the Branch Dashboard with the Sensitive Data and Export Access Permission enabled.

Providing Agencies API Access

Any user with access to an account’s API keys will be able to access Branch’s Custom Export API (and thus unfiltered, log-level data). As a result, we would recommend against providing third parties with the permissions required to view API keys during the invitation process.

Data Purge
Branch will purge last-attributed data after 60 days.

If you work with an agency that runs your advertising campaigns and want to give them access to export the subsequent data, you can provide them with access to the Custom Export API.

To provide an agency team member with access to the Custom Export API:

In the left-hand navigation, under Configure, click on Account Settings.
On the Account Settings page, click on the Agencies tab.
Expand the agency in question, find the agency team member you want to give access to, hover on the button in the Actions column and click Edit.
In the Edit Agency Team Member modal:
1. Under Access Level, check the Export box.
2. Under Permissions, check the Sensitive Data box.
Optional: add data filters
1. Under Data Filters, toggle any necessary data filters on/blue. Exported data will be filtered accordingly.
Click Save.

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Agency-Tagged Data
If you do not enable the Only Show Agency-Tagged Data data filter, the Agency Team Member will be able to export sensitive data associated with all of your campaigns, regardless if they are associated with them or not.

Authentication

Calls to the Custom Export API require an access token parameter to be passed with each request. Access tokens are generated on a per-user basis and are permanent.

Learn how to retrieve your Access Token (a.k.a. an API Key).

API Usage

Create Export Request

POST /v2/logs?organization_id=ORG_ID
POST /v2/logs?app_id=APP_ID
Headers:
Access-Token: API_KEY
Content-Type: application/json
Body: JSON parameters
Host: api2.branch.io

Request Headers

Header	Description	Required
Access-Token	Key that encapsulates the user's permission w.r.t an org. Obtained from the Branch Dashboard needed for authentication.	Yes
Content-Type	application/json	Yes

Request Body Parameters

Parameter	Type	Description	Required
start_date	Date	The beginning datetime for the requested results, provided in ISO-8601 format including Hours, Minutes, Seconds and Milliseconds.Dates without offsets (i.e. a timezone) default to the value provided for the timezone parameter. If the timezone parameter is not specified, the dates timezone defaults to UTC. Date must be within the last 120 days. Example: 2016-01-01T00:00:00Z	Yes
end_date	Date	The end datetime for the requested results, provided in ISO-8601 format including Hours, Minutes, Seconds and Milliseconds.Dates without offsets (i.e. a timezone) default to the value provided for the timezone parameter. If the timezone parameter is not specified, the dates timezone defaults to UTC. Example: 2016-01-01T23:59:59:999Z	Yes
report_type	String	The Branch EO topic to be exported.	Yes
fields	Comma Separated List	List of comma-separated fields desired in results.	Yes
limit	Integer	If you want to limit the number of records returned to 2 million or less, do so using this parameter by passing an integer representing the number of records you want returned. If you need more than 2 million records returned, use the `allow_multiple_files` parameter instead.	Yes
timezone	String	Timezone for results. Accepts tz database strings like ‘America/Los_Angeles’.Optional parameter; results are returned in the dashboard timezone if not provided. Will default to UTC only if dashboard timezone is not set.	No
filter	Comma Separated List	Filter by fields and boolean operators against fields of the LogInstalls model; must be URI encoded and JSON parsed. Example: ["gt","last_attributed_touch_timestamp", 1604015756]	No
response_format	String	Format of the response; can be either "json" or "csv". If not selected, defaults to CSV. Branch uses UTF-8 encoding for CSV files.	No
allow_multiple_files	Boolean	Set this parameter to `true` if you want more than 2 million records returned. Branch will make the records available to you in multiple files.	No
response_format_compression	String	The file compression method to use for the data. Options: - `gz` - `snappy`	Yes if you set `allow_multiple_files` to `true`

Response Body Parameters

Parameter	Description
handle	Unique request handle generated against the endpoint call.
export_job_status_url	The URL of the export request.

Example Request/Response

Request (cURL)

Response (JSON)

curl -X POST 'https://api2.branch.io/v2/logs?app_id=123456700098765432'
	-H "Content-Type: application/json"
	-H "Access-Token: YOUR_ACCESS_TOKEN_HERE"
	-d '{"report_type": "eo_open",
			"limit": 100,
			"fields": ["timestamp","name"],
			"start_date": "2019-12-09T00:00:00Z",
			"end_date": "2019-12-09T01:59:59Z",
			"filter": ["gt","last_attributed_touch_timestamp", 1604015756]
			}'

{"handle":"1612dbb3-85ef-49f8-b1c5-5818c163600c","export_job_status_url":"https://api2.branch.io/v2/logs/1612dbb3-85ef-49f8-b1c5-5818c163600c?app_id=123456700098765432"}

Response Codes

Response Code	Description
200	Status of aggregate export.
400	Authentication Failed.

Get Export Request

GET /v2/logs/JOB_ID
Headers:
Access-Token: API_KEY
Host: api2.branch.io

Request Headers

Header	Description	Required
Access-Token	Key that encapsulates the user's permission w.r.t an org. Obtained from the Branch Dashboard needed for authentication.	Yes
Content-Type	application/json	Yes

Response Path Parameters

Parameter	Type	Description	Required
request_handle	String	The ID returned by the log export queue.	Yes

Request Query Parameters

Parameter	Type	Description	Required
limit	Integer	The maximum number of results to return.	No
format	String	Format of returned data. json or csv	No

Response Body Parameters

Parameter	Type	Description
code	Integer	The response code.
lines_exported	Integer	Number of lines exported against the originated request.
status	String	Request status over the current execution time.
status_url	String	The URL of the export request.

Example Request/Response

Request (cURL)

Response (JSON)

curl -X GET https://api2.branch.io/v2/logs/<YOUR_HANDLE>\?app_id\=<YOUR_BRANCH_APP_ID>
  -H "Content-Type: application/json" 
  -H "Access-Token:<YOUR_ACCESS_TOKEN>"

{"code":200,"lines_exported":2000000,"status":"complete","response_url":"https://branch-exports-web.s3.amazonaws.com/732662944269095814-eo_open-2019-12-10-2019-12-10-1612dbb3-85ef-49f8-b1c5-5818c163600c-bUlN2lwyTE10qIVH.csv?Signature=YOUR_ACCESS_TOKEN_HERE&AWSAccessKeyId=YOUR_ACCESS_TOKEN_HERE&Expires=1577305615"}

Response Codes

Response Code	Description
200	Status of aggregate export
400	Authentication Failed
404	Job ID Not Found

Status Values

Status	Description
`pending`	Request is pending.
`running`	Request is still running.
`complete`	Request is complete.
`fail`	Request failed.

Check Data Readiness

POST /v2/data/ready
Headers:
Access-Token: YOUR_API_KEY_HERE
Content-Type: application/json
Body: JSON parameters
Host: api2.branch.io

Request Headers

Header	Description	Required
Access-Token	Key that encapsulates the user's permissions with regard to an org. Obtained from the Branch Dashboard and needed for authentication.	Yes
Content-Type	application/json	Yes

Request Body Parameters

Parameter	Type	Description	Required
date	String	The start of the interval time range, in the format `YYYY-MM-DD hh:mm:ss` (must be within the past year).	Yes
warehouse_meta_type	String	The type of data to check for. Can be either `EVENT` or `AGGREGATE`.	Yes
topic	String	The Branch EO topic to be exported.	Yes
app_id	Integer	Your Branch App ID, found under Account Settings in your Branch Dashboard.	Yes

Response Body Parameters

Parameter	Description
data_ready	Whether or not the requested data is ready; can be `true` or `false`.
date	The date and time associated with the requested data, in the format `YYYY-MM-DD hh:mm:ss`.

Examples

Successful Request/Response:

Request (cURL)

Response (JSON)

curl -X POST 'http://api2.branch.io/v2/data/ready'
	-H 'Content-Type: application/json' 
	-H 'Accept: application/json'
	-H 'Access-Token: <YOUR_API_KEY_HERE>'
	-d '{"date":"2024-01-05 17:00:00",
		"warehouse_meta_type":"EVENT",
		"topic":"eo_click",
		"app_id":"<YOUR_APP_ID_HERE>"}'

{ "data_ready": true, "date": "2024-01-05 17:00:00" }

Invalid Request/Response:

Request (cURL)

Response (JSON)

curl -X POST 'http://api2.branch.io/v2/data/ready'
	-H 'Content-Type: application/json' 
	-H 'Accept: application/json'
	-H 'Access-Token: <YOUR_API_KEY_HERE>'
	-d '{"date":"2024-01-06 17:00:00",
		"warehouse_meta_type":"EVENT",
		"topic":"eo",
		"app_id":"<YOUR_APP_ID_HERE>"}'

{"errors":[{"message":"Report type eo is invalid. It has to be one of: [eo_branch_cta_view, eo_click, eo_commerce_event, eo_content_event, eo_custom_event, eo_impression, eo_install, eo_open, eo_pageview, eo_reinstall, eo_user_lifecycle_event, eo_web_session_start, eo_web_to_app_auto_redirect, eo_dismissal, eo_san_touch, webhook2, skadnetwork_invalid_messages, skadnetwork_valid_messages, eo_branch_cta_view_blocked, eo_click_blocked, eo_commerce_event_blocked, eo_content_event_blocked, eo_custom_event_blocked, eo_impression_blocked, eo_install_blocked, eo_open_blocked, eo_pageview_blocked, eo_reinstall_blocked, eo_user_lifecycle_event_blocked, eo_web_session_start_blocked]","error_code":7}]}

Response Codes

Response Code	Description
200	Status of data successfully retrieved.
400	Topic is invalid or data retention for requested data has expired.
500	Internal server error (Branch failure).

Appendix

Available EO Fields

Fields	Type	Description
`app_id`	Long	App ID (capitalize ID in Liveview)
`app_name`	String	App Name
`attributed`	Boolean	Attributed
`content_items`	ArrayStruct	Content Items
`custom_data`	MapStringString	Custom Data
`customer_event_alias`	String	Customer Event Alias
`days_from_last_attributed_touch_to_event`	Integer	Days From Last Attributed Touch To Event
`deep_linked`	Boolean	Deep Linked
`di_match_click_token`	Long	DI Match Click Token
`event_data_ad_type`	enum { BANNER, INTERSTITIAL, REWARDED_VIDEO, NATIVE }	Ad Type
`event_data_affiliation`	String	Affiliation
`event_data_coupon`	String	Coupon
`event_data_currency`	String	Currency
`event_data_description`	String	Event Description
`event_data_exchange_rate`	Double	Exchange Rate
`event_data_revenue`	Double	Revenue
`event_data_revenue_in_usd`	Double	Revenue In USD
`event_data_search_query`	String	Search Query
`event_data_shipping`	Double	Shipping
`event_data_tax`	Double	Tax
`event_data_transaction_id`	String	Transaction ID
`event_data_local_currency`	String	Local Currency
`event_data_local_currency_exchange_rate`	String	Local Currency Exchange Rate
`event_data_revenue_in_local_currency`	String	Revenue in Local Currency
`event_data_custom_param_1`	String	Custom parameter for event
`event_data_custom_param_2`	String	Custom parameter for event
`event_data_custom_param_3`	String	Custom parameter for event
`event_timestamp`	Long	Event Timestamp
`existing_user`	Boolean	Existing User
`external_intent_uri`	String	External Intent URI
`first_event_for_user`	Boolean	First Event For User
`hash_version`	String	Hash Version
`hours_from_last_attributed_touch_to_event`	Integer	House From Last Attributed Touch To Event
`id`	String	ID
`install_activity_attributed`	Boolean	Install Attributed
`install_activity_data_has_clicked_ad`	Boolean	Install Has Clicked Ad
`install_activity_data_has_clicked_email`	Boolean	Install Has Clicked Email
`install_activity_timestamp`	Long	Install Timestamp
`install_activity_touch_data_additional_data_tilde_ad_id`	String	Install Ad ID
`install_activity_touch_data_additional_data_tilde_ad_set_id`	String	Install Ad Set ID
`install_activity_touch_data_additional_data_tilde_campaign_id`	String	Install Campaign ID
`install_activity_touch_data_additional_data_tilde_creative_id`	String	Install Creative ID
`install_activity_touch_data_dollar_3p`	String	Install Partner 3p Value
`install_activity_touch_data_plus_via_features`	ArrayString	Install Features
`install_activity_touch_data_plus_web_format`	String	Install Web Format
`install_activity_touch_data_tilde_ad_name`	String	Install Ad Name
`install_activity_touch_data_tilde_ad_set_name`	String	Install Ad Set Name
`install_activity_touch_data_tilde_advertising_partner_id`	String	Install Ad Partner ID
`install_activity_touch_data_tilde_advertising_partner_name`	String	Install Ad Partner
`install_activity_touch_data_tilde_agency`	String	Install Agency
`install_activity_touch_data_tilde_agency_id`	Long	Install Agency ID
`install_activity_touch_data_tilde_campaign`	String	Install Campaign
`install_activity_touch_data_tilde_channel`	String	Install Channel
`install_activity_touch_data_tilde_creative_name`	String	Install Creative Name
`install_activity_touch_data_tilde_customer_ad_name`	String	Install Customer Ad Name
`install_activity_touch_data_tilde_customer_ad_set_name`	String	Install Customer Ad Set Name
`install_activity_touch_data_tilde_customer_campaign`	String	Install Customer Campaign
`install_activity_touch_data_tilde_customer_keyword`	String	Install Customer Keyword
`install_activity_touch_data_tilde_customer_placement`	String	Install Customer Placement
`install_activity_touch_data_tilde_customer_secondary_publisher`	String	Install Customer Secondary Publisher
`install_activity_touch_data_tilde_customer_sub_site_name`	String	Install Customer Sub Site Name
`install_activity_touch_data_tilde_feature`	String	Install Feature
`install_activity_touch_data_tilde_journey_name`	String	Install Journey Name
`install_activity_touch_data_tilde_keyword`	String	Install Keyword
`install_activity_touch_data_tilde_placement`	String	Install Placement
`install_activity_touch_data_tilde_secondary_publisher`	String	Install Secondary Publisher
`install_activity_touch_data_tilde_stage`	String	Install Stage
`install_activity_touch_data_tilde_tags`	ArrayString	Install Tags
`install_activity_touch_data_tilde_view_name`	String	Install View Name`
`install_activity_touch_type`	String	Install Touch Type
`last_attributed_touch_data_custom_fields`	String	Last Attributed Touch Custom Fields
`last_attributed_touch_data_dollar_3p`	String	Ad Partner (3p)
`last_attributed_touch_data_dollar_marketing_title`	String	Marketing Title
`last_attributed_touch_data_plus_current_feature`	String	Current Feature
`last_attributed_touch_data_tilde_id`	Long	Last Attributed Touch ID
`last_attributed_touch_data_plus_touch_id`	String	Last Attributed Touch Touch ID
`last_attributed_touch_data_plus_url`	String	URL
`last_cta_view_data_plus_touch_id`	String	Last CTA View Touch ID
`last_attributed_touch_data_plus_via_features`	ArrayString	Via Features
`last_attributed_touch_data_plus_web_format`	String	Web Format
`last_attributed_touch_data_tilde_ad_id`	String	Ad ID
`last_attributed_touch_data_tilde_ad_name`	String	Ad Name
`last_attributed_touch_data_tilde_ad_set_id`	String	Ad Set ID
`last_attributed_touch_data_tilde_ad_set_name`	String	Ad Set Name
`last_attributed_touch_data_tilde_advertising_account_name`	String	Advertising Account Name
`last_attributed_touch_data_tilde_advertising_account_id`	String	Advertising Account ID
`last_attributed_touch_data_tilde_advertising_partner_id`	String	Ad Partner ID
`last_attributed_touch_data_tilde_advertising_partner_name`	String	Ad Partner
`last_attributed_touch_data_tilde_agency`	String	Agency
`last_attributed_touch_data_tilde_agency_id`	String	Agency ID
`last_attributed_touch_data_tilde_banner_dimensions`	String	Banner Dimensions
`last_attributed_touch_data_tilde_branch_ad_format`	String	Branch Ad Format
`last_attributed_touch_data_tilde_campaign`	String	Campaign
`last_attributed_touch_data_tilde_campaign_id`	String	Campaign ID
`last_attributed_touch_data_tilde_campaign_type`	String	Campaign Type
`last_attributed_touch_data_tilde_channel`	String	Channel
`last_attributed_touch_data_tilde_creative_name`	String	Creative Name
`last_attributed_touch_data_tilde_creative_id`	String	Creative ID
`last_attributed_touch_data_tilde_customer_ad_name`	String	Customer Ad Name
`last_attributed_touch_data_tilde_customer_ad_set_name`	String	Customer Ad Set Name
`last_attributed_touch_data_tilde_customer_campaign`	String	Customer Campaign
`last_attributed_touch_data_tilde_customer_keyword`	String	Customer Keyword
`last_attributed_touch_data_tilde_customer_placement`	String	Customer Placement
`last_attributed_touch_data_tilde_customer_secondary_publisher`	String	Customer Secondary Publisher
`last_attributed_touch_data_tilde_customer_sub_site_name`	String	Customer Sub Site Name
`last_attributed_touch_data_tilde_external_touch_id`	String	External Touch ID
`last_attributed_touch_data_tilde_feature`	String	Feature
`last_attributed_touch_data_tilde_journey_id`	String	Journey ID
`last_attributed_touch_data_tilde_journey_name`	String	Journey Name
`last_attributed_touch_data_tilde_keyword`	String	Keyword
`last_attributed_touch_data_tilde_keyword_id`	String	Keyword ID
`last_attributed_touch_data_tilde_optimization_model`	String	Optimization Model
`last_attributed_touch_data_tilde_placement`	String	Placement
`last_attributed_touch_data_tilde_placement_id`	String	Placement ID
`last_attributed_touch_data_tilde_secondary_ad_format`	String	Secondary Ad Format
`last_attributed_touch_data_tilde_secondary_publisher`	String	Secondary Publisher
`last_attributed_touch_data_tilde_secondary_publisher_id`	String	Secondary Publisher ID
`last_attributed_touch_data_tilde_stage`	String	Stage
`last_attributed_touch_data_tilde_sub_site_name`	String	Sub Site Name
`last_attributed_touch_data_tilde_tags`	ArrayString	Tags
`last_attributed_touch_data_tilde_technology_partner`	String	Technology Partner
`last_attributed_touch_data_tilde_touch_subtype`	String	Google Video Ads "Engaged View"
`last_attributed_touch_data_tilde_view_id`	String	View ID
`last_attributed_touch_data_tilde_view_name`	String	View Name
`last_attributed_touch_timestamp`	Long	Last Attributed Touch Timestamp
`last_attributed_touch_timestamp_iso`	String	Last Attributed Touch Timestamp (ISO)
`last_attributed_touch_type`	String	Last Attributed Touch Type
`last_cta_view_data_custom_fields`	String	Last CTA View Custom Fields
`last_cta_view_data_dollar_3p`	String	Last CTA View Ad Partner (3p)
`last_attributed_touch_data_plus_referring_domain`	String	Referring Domain
`last_cta_view_data_plus_via_features`	ArrayString	Last CTA View Via Features
`last_cta_view_data_plus_web_format`	String	Last CTA View Web Format
`last_cta_view_data_tilde_ad_id`	String	Last CTA View Ad ID
`last_cta_view_data_tilde_ad_name`	String	Last CTA View Ad Name
`last_cta_view_data_tilde_ad_set_id`	String	Last CTA View Ad Set ID
`last_cta_view_data_tilde_ad_set_name`	String	Last CTA View Ad Set Name
`last_cta_view_data_tilde_advertising_partner_name`	String	Last CTA View Ad Partner
`last_cta_view_data_tilde_agency`	String	Last CTA View Agency
`last_cta_view_data_tilde_banner_dimensions`	String	Last CTA View Banner Dimensions
`last_cta_view_data_tilde_branch_ad_format`	String	Last CTA View Branch Ad Format
`last_cta_view_data_tilde_campaign`	String	Last CTA View Campaign
`last_cta_view_data_tilde_campaign_id`	String	Last CTA View Campaign ID
`last_cta_view_data_tilde_campaign_type`	String	Last CTA View Campaign Type
`last_cta_view_data_tilde_channel`	String	Last CTA View Channel
`last_cta_view_data_tilde_creative_id`	String	Last CTA View Creative ID
`last_cta_view_data_tilde_creative_name`	String	Last CTA View Creative Name
`last_cta_view_data_tilde_external_touch_id`	Long	Last CTA View External Touch ID
`last_cta_view_data_tilde_feature`	String	Last CTA View Feature
`last_cta_view_data_tilde_id`	Long	Last CTA View ID
`last_cta_view_data_tilde_keyword_id`	String	Last CTA View Keyword ID
`last_cta_view_data_tilde_optimization_model`	String	Last CTA View Optimization Model
`last_cta_view_data_tilde_placement`	String	Last CTA View Placement
`last_cta_view_data_tilde_secondary_ad_format`	String	Last CTA View Secondary Ad Format
`last_cta_view_data_tilde_secondary_publisher`	String	Last CTA View Secondary Publisher<
`last_cta_view_data_tilde_stage`	String	Last CTA View Stage
`last_cta_view_data_tilde_tags`	ArrayString	Last CTA View Tags
`last_cta_view_data_tilde_technology_partner`	String	Last CTA View Technology Partner
`last_cta_view_timestamp`	Long	Last CTA View Timestamp
`last_cta_view_timestamp_iso`	String	Last CTA View Timestamp (ISO)
`\+match_guaranteed`	boolean	Flag that determines if the app session was made with 100% accuracy. Only available in Custom Exports API
`minutes_from_last_attributed_touch_to_event`	Integer	Minutes From Last Attributed Touch To Event
`name`	String	Name of event based on selected topic
`organization_id`	Long	Organization ID
`organization_name`	String	Organization Name
`origin`	String	Origin
`reengagement_activity_attributed`	Boolean	Reengagement Activity Attribute
`reengagement_activity_data_has_clicked_ad`	Boolean	Reengagement Has Clicked Ad
`reengagement_activity_data_has_clicked_email`	Boolean	Reengagement Has Clicked Email
`reengagement_activity_timestamp`	Long	Reengagement Timestamp
`reengagement_activity_touch_data_additional_data_tilde_ad_id`	String	Reengagement Ad ID
`reengagement_activity_touch_data_additional_data_tilde_ad_set_id`	String	Reengagement Ad Set ID
`reengagement_activity_touch_data_additional_data_tilde_campaign_id`	String	Reengagement Campaign ID
`reengagement_activity_touch_data_additional_data_tilde_creative_id`	String	Reengagement Creative ID
`reengagement_activity_touch_data_dollar_3p`	String	Reengagement Partner 3p Value
`reengagement_activity_touch_data_plus_via_features`	ArrayString	Reengagement Features
`reengagement_activity_touch_data_plus_web_format`	String	Reengagement Web Format
`reengagement_activity_touch_data_tilde_ad_name`	String	Reengagement Ad Name
`reengagement_activity_touch_data_tilde_ad_set_name`	String	Reengagement Ad Set Name
`reengagement_activity_touch_data_tilde_advertising_partner_id`	String	Reengagement Advertising Partner ID
`reengagement_activity_touch_data_tilde_advertising_partner_name`	String	Reengagement Advertising Partner Name
`reengagement_activity_touch_data_tilde_agency`	String	Reengagement Agency
`reengagement_activity_touch_data_tilde_agency_id`	Long	Reengagement Agency ID
`reengagement_activity_touch_data_tilde_campaign`	String	Reengagement Campaign
`reengagement_activity_touch_data_tilde_channel`	String	Reengagement Channel
`reengagement_activity_touch_data_tilde_creative_name`	String	Reengagement Creative Name
`reengagement_activity_touch_data_tilde_customer_ad_name`	String	Reengagement Customer Ad Name
`reengagement_activity_touch_data_tilde_customer_ad_set_name`	String	Reengagement Customer Ad Set Name
`reengagement_activity_touch_data_tilde_customer_campaign`	String	Reengagement Customer Campaign
`reengagement_activity_touch_data_tilde_customer_keyword`	String	Reengagement Customer Keyword
`reengagement_activity_touch_data_tilde_customer_placement`	String	Reengagement Customer Placement
`reengagement_activity_touch_data_tilde_customer_secondary_publisher`	String	Reengagement Customer Secondary Publisher
`reengagement_activity_touch_data_tilde_customer_sub_site_name`	String	Reengagement Customer Sub Site
`reengagement_activity_touch_data_tilde_feature`	String	Reengagement Feature
`reengagement_activity_touch_data_tilde_journey_name`	String	Reengagement Journey Name
`reengagement_activity_touch_data_tilde_keyword`	String	Reengagement Keyword
`reengagement_activity_touch_data_tilde_placement`	String	Reengagement Placement
`reengagement_activity_touch_data_tilde_secondary_publisher`	String	Reengagement Secondary Publisher
`reengagement_activity_touch_data_tilde_stage`	String	Reengagement Stage
`reengagement_activity_touch_data_tilde_tags`	ArrayString	Reengagement Tags
`reengagement_activity_touch_data_tilde_view_name`	String	Reengagement View Name
`reengagement_activity_touch_type`	String	Reengagement Touch Type
`referrer_click_timestamp`	Long	Referrer Click Timestamp
`seconds_from_install_to_event`	Integer	Seconds From Install To Event
`seconds_from_last_attributed_touch_to_event`	Integer	Seconds From Last Attributed Touch To Event
`seconds_from_last_attributed_touch_to_store_install_begin`	Integer	Seconds From Touch To Store Install Begin
`site_event_items_count`	Integer	Content Items Count
`store_install_begin_timestamp`	Long	Store Install Begin Timestamp
`timestamp`	Long	Timestamp
`timestamp_iso`	String	Timestamp (ISO)
`user_data_aaid`	String	AAID
`user_data_android_id`	String	Android ID
`user_data_app_version`	String	App Version
`user_data_brand`	String	Brand
`user_data_browser`	String	Browser
`user_data_build`	String	Build
`user_data_cpp_level`	String	The Consumer Protection Preference level
`user_data_cpu_type`	String	CPU Type
`user_data_cross_platform_id`	String	Cross Platform ID
`user_data_developer_identity`	String	Developer Identity
`user_data_device_type`	String	Device Type
`user_data_environment`	String	Environment
`user_data_geo_city_code`	Integer	City Code
`user_data_geo_city_en`	String	City
`user_data_geo_country_code`	String	Country Code
`user_data_geo_country_en`	String	Country
`user_data_geo_dma_code`	Integer	DMA Code
`user_data_geo_lat`	Float	Latitude
`user_data_geo_lon`	Float	Longitude
`user_data_geo_postal_code`	String	Postal Code
`user_data_geo_region_en`	String	Region
`user_data_geo_region_code`	String	Region Code
`user_data_http_referrer`	String	HTTP Referrer
`user_data_idfa`	String	IDFA
`user_data_idfv`	String	IDFV
`user_data_internet_connection_type`	String	Internet Connection Type
`user_data_ip`	String	IP Address
`user_data_is_jailbroken`	Boolean	IIs Jailbroken
`user_data_kindle_id`	String	Kindle ID
`user_data_language`	String	Language
`user_data_limit_ad_tracking`	Boolean	Limit Ad Tracking
`user_data_model`	String	Model
`user_data_oaid`	String	Huawei OAID
`user_data_os`	String	OS
`user_data_os_version`	String	OS Version
`user_data_os_version_android`	String	OS Version (Android)
`user_data_past_cross_platform_ids`	ArrayString	Past Cross Platforms IDs
`user_data_platform`	ArrayString	Platform
`user_data_prob_cross_platform_ids`	ArrayStruct	Probabilistic Cross Platform IDs
`user_data_roku_rida`	String	Roku Device ID
`user_data_screen_height`	Integer	Screen Height
`user_data_screen_width`	Integer	Screen Width
`user_data_sdk_version`	String	SDK Version
`user_data_user_agent`	String	User Agent
`user_data_windows_aid`	String	Windows AID
`user_data_device_locale`	String	Device Locale
`user_data_carrier_name`	String	Carrier Name
`user_data_opted_in_status`	String	Whether user opted in to ATT or not
`user_data_app_store`	String	The app store the user downloaded from

Available SKAdNetwork Message Fields

Field	Type	Description
id	varchar	SkAdNetwork Message ID
body_transaction_id	varchar	SKAdNetwork Transaction ID
body_version	varchar	SKAdNetwork Version
body_ad_network_id	varchar	SKAdNetwork Ad Network ID
body_campaign_id	integer	SKAdNetworkCampaign ID
body_app_id	bigint	SKAdNetwork App ID (App Store ID)
body_attribution_signature	varchar	Body Attribution Signature
body_redownload	boolean	SKAdNetwork Redownload
body_source_app_id	bigint	SKAdNetwork Source App ID
body_conversion_value	integer	Body Conversion Value
body_fidelity_type	integer	Body Fidelity Type
body_did_win	boolean	Body Did Win
body_coarse_conversion_value	varchar	Coarse Conversion Value (SkAdNetwork 4 and above)
body_source_domain	varchar	Source Domain
body_source_identifier	integer	Apple Source Identifier (SkAdNetwork 4 and above)
body_postback_sequence_index	integer	Postback Window (SkAdNetwork 4 and above)
last_attributed_touch_data_tilde_creative_id	varchar	Ad Partner Creative Id
last_attributed_touch_data_tilde_creative_name	varchar	Ad Partner Creative Name
last_attributed_touch_data_tilde_ad_name	varchar	Ad Partner Ad Name
last_attributed_touch_data_tilde_ad_id	varchar	Ad Partner Ad Id
last_attributed_touch_data_tilde_ad_set_name	varchar	Ad Partner Ad Set Name
last_attributed_touch_data_tilde_ad_set_id	varchar	Ad Partner Ad Set ID
last_attributed_touch_data_tilde_campaign_id	varchar	Ad Partner Campaign ID
last_attributed_touch_data_tilde_campaign	varchar	Ad Partner Campaign Name
invalid_reason	varchar	Invalid Reason
timestamp	bigint	Timestamp (when Branch received data)
event_timezone_adjusted_day	bigint	Timestamp (provided by Partner)
annotation_dollar_3p	varchar	Annotation Dollar 3P
annotation_conversion_value_mapped_value	varchar	Annotation Conversion Vale Mapped Value
annotation_customer_event_alias	varchar	Annotation Customer Event Alias
annotation_revenue_lower	varchar	Annotation Revenue Lower Bound
annotation_revenue_upper	varchar	Annotation Revenue Upper Bound
app_id	bigint	Branch App ID
organization_id	bigint	Branch Organization ID
advertiser_copy	Boolean	Advertiser Copy for iOS 15+ devices

IP Discrepancies
Geographic data, such as country and city, may not be available for a very small percentage of events where the IP cannot be resolved to a location.

Available Topics

Topic	Human Readable Name
`eo_click_blocked`	Blocked Clicks
`eo_commerce_event_blocked`	Blocked Commerce Events
`eo_content_event_blocked`	Blocked Content Events
`eo_branch_cta_view_blocked`	Blocked CTA Views
`eo_custom_event_blocked`	Blocked Custom Events
`eo_impression_blocked`	Blocked Impressions
`eo_install_blocked`	Blocked Installs
`eo_open_blocked`	Blocked Opens
`eo_pageview_blocked`	Blocked Pageviews
`eo_reinstall_blocked`	Blocked Reinstalls
`eo_sms_sent_blocked`	Blocked SMS Sent
`eo_user_lifecycle_event_blocked`	Blocked User Lifecycle Events
`eo_web_session_start_blocked`	Blocked Web Session Starts
`eo_click`	Clicks
`eo_commerce_event`	Commerce Events
`eo_content_event`	Content Events
`eo_branch_cta_view`	CTA Views
`eo_custom_event`	Custom Events
`eo_impression`	Impressions
`eo_install`	Installs
`eo_open`	Opens
`eo_pageview`	Pageviews
`webhook2`	Postback Records
`eo_reinstall`	Reinstalls
`skadnetwork_invalid_messages`	SKAdNetwork Invalid Messages
`skadnetwork_valid_messages`	SKAdNetwork Valid Messages
`eo_sms_sent`	SMS Sent
`eo_user_lifecycle_event`	User Lifecycle Events
`eo_web_session_start`	Web Session Starts
`eo_san_touch`	Self-Attributing Network Touch

Blocked Topics
Branch allows the export of blocked topics for up to 60 days from the time of the request.

Cthulhu Filter Specification

Cthulhu is a prefix notation syntax written in JSON for specifying filters on records (usually column-based records).

Purpose
Easily parses into an abstract syntax tree.

Glossary
any - any valid json basic value (number, string)
... - previous item in a list can repeat as many times as necessary

Name	Spec	Example	SQL Equivalent
eq	["eq",<> <>	["eq","x", 1]	x= 1
gt	["gt",<> <>	["gt","x", 1]	x> 1
gte	["gte",<> <>	["gte","x", 1]	x >= 1
lt	["lt",<> <>	["lt","x", 1]	x< 1
lte	["lte",<> <>	["lte","x", 1]	x <= 1
like	["like",<> <>	["like", "x", ". *foobar"]	x LIKE "% foobar"
between	["between",<> <> <>	["between", "x",1, 2]	x BETWEEN 1 AND 2x >= 1 AND x <= 2
In	["in", ,="">,="">	["in","x", 1,2, 3]	x IN (1,2,3)
and	["and", , ...]	["and",["gt","x", 1],["lt","x", 2]]	x> 1 AND x < 2
or	["or", , ...]	["or",["eq","x", 1],["eq", "x", 2]]	x = 1 OR x= 2
not	["not",]	["not",["eq","x", 1]]	x != 1
array_contains	["array_contains", , ]	["array_contains","last_attributed_touch_data_tilde_tags","Share"]	array_contains(array(1, 2, 3), 2)

Additional Examples

Filter	Meaning
`["eq","last_attributed_touch_data_dollar_3p","a_tiktok_ads"]`	Where `last_attributed_touch_data_dollar_3p` equals `a_tiktok_ads`.
`["eq","name","PURCHASE"]`	Where `name` equals `PURCHASE`.
`["or",["eq","name","store_page"],["eq","name","store_category_page"],["eq","name","dynamic_home_page"]]`	Where `name` equals `store_page`, `store_category_pay`, or `dynamic_home_page`.
`["and",["eq","last_attributed_touch_data_dollar_3p","a_google_adwords"],["not",["eq","last_attributed_touch_data_tilde_external_touch_id",""]]]`	Where `last_attributed_touch_data_dollar_3p` equals `a_google_adwords`, and `last_attributed_touch_data_tilde_external_touch_id` is not empty.

Custom Exports API Overview

Overview

Benefits of Custom Exports API

API Limitations

Prerequisites & API Access

Providing Agencies API Access

Authentication

API Usage

Create Export Request

Request Headers

Request Body Parameters

Response Body Parameters

Example Request/Response

Response Codes

Get Export Request

Request Headers

Response Path Parameters

Request Query Parameters

Response Body Parameters

Example Request/Response

Response Codes

Status Values

Check Data Readiness

Request Headers

Request Body Parameters

Response Body Parameters

Examples

Successful Request/Response:

Invalid Request/Response:

Response Codes

Appendix

Available EO Fields

Available SKAdNetwork Message Fields

Available Topics

Cthulhu Filter Specification

Shortcuts

Company

Resources