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Introducing SKAN Magic Set Up

October 5th, 2023 by Ara Hill

SKAN Magic Set Up is Branch's new way to simplify mobile measurement for iOS campaigns ✨

Instead of manually implementing a custom configuration, you can now configure SKAdNetwork (SKAN) with a Branch-recommended conversion set up to help you get up and running quickly, while still maximizing campaign performance.

This option is recommended for those brand new to SKAN, who want to prioritize user privacy while minimizing coding efforts.

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Learn more about enabling SKAN and using Magic Set Up here.