Intro is a plan that gives you access to attribution, links, deep linking, and QR codes across all three Branch product verticals: Performance, Engagement, and Activation. It's designed for teams getting started with mobile measurement and link management.
What's included
Feature | Included |
|---|---|
Volume credits | 5,000/mo |
Web links / customized QR codes | 500/mo (shared cap) |
Click tracking | 25,000/mo |
Ad partners | 1 (with 3 postbacks) |
Apps | 1 |
Core features on all plans:
Deep linking and deferred deep linking
Basic click and touch analytics
Summary and sources reporting
Attribution windows
Alert notifications
Debugging tools
Redirect configuration
Social media preview
Inbound data integrations
SEO
Data exports (manual, no API)
Additional Intro features:
Last-touch attribution
Link folders
QR codes with full customization
1 ad partner with 3 postbacks and ad links
AI-assisted short link creation
Sensei (view only)
Touch point analytics
Templated deepviews
Features that require Basics
The following features are not available on Intro and require a Basics subscription:
Custom branded domain
Short Link API (web links only on Basics; deep link API requires Enterprise)
Bulk link creation (CSV upload)
Export APIs and data feeds
Branded web links
Link templates
Quick links (app short links)
Multiple ad partners (up to 3)
CDP data imports
Note
Intro features are bundled as a base layer with every Basics subscription. Upgrading from Intro to a Basics plan is purely additive. You never lose cross-vertical access by choosing a single-vertical Basics plan.
How Intro compares to Basics
Intro | Activation Basics | Performance Basics | Engagement Basics | |
|---|---|---|---|---|
Price | $39/mo | $199/mo | $499/mo | $499/mo |
Volume credits | 5,000/mo | 5,000/mo | 100,000/mo | 100,000/mo |
Web links / QRs | 500/mo | 10,000/mo | 500/mo | 500/mo |
Click tracking | 25,000/mo | 150,000/mo | 25,000/mo | 25,000/mo |
Ad partners | 1 | 1 | 3 | 3 |
Apps | 1 | 1 | 1 | 1 |
Custom domain | -- | Yes | -- | -- |
Short Link API | -- | Web links only | -- | -- |
Export APIs | -- | -- | Yes | Yes |
Overages
If your usage exceeds the included limits, overage charges apply automatically:
Metric | Overage rate |
|---|---|
Volume credits | $0.05 per VC above 5,000 |
Web links / QR codes | $0.05 per link or QR above 500 |
Click tracking | $0.01 per click above 25,000 |
You'll receive alerts as you approach your included limits.
Note
If your monthly usage consistently exceeds your Intro limits, upgrading to a Basics plan may be more cost-effective. You can compare plans and upgrade from Manage Your Subscription in Branch.
FAQ
What is Intro?
Intro is a plan that bundles attribution, deep linking, web links, and QR codes across all three Branch product verticals (Performance, Engagement, Activation) with lower volume limits than Basics plans.
Who is Intro for?
Teams getting started with mobile measurement and link management, or teams that need basic cross-vertical access without the volume of a full Basics plan.
Can I use Intro for app attribution?
Yes. Intro includes last-touch attribution with 5,000 volume credits/mo and 1 ad partner with 3 postbacks and ad links.
Can I use Intro for link management?
Yes. Intro includes 500 web links and/or customized QR codes per month with full QR customization, link folders, and AI-assisted short link creation.
Do I get deep linking on Intro?
Yes. Deep linking and deferred deep linking are core features included on all plans, including Intro.
Are add-ons available on Intro?
No. Add-ons (extra volume credits, email measurement, cohort reporting, data integrations) are available on Basics plans only.
Can I use a custom domain on Intro?
No. Custom branded domains require Activation Basics.
Can I use the Short Link API on Intro?
No. The Short Link API (web links only) requires Activation Basics. Deep link API access via Short Link API is available on Enterprise plans.