Iterable

概述

现代营销人员的客户参与度。集成的跨渠道平台-专为营销人员打造，受到工程师的信任，并具有智能化设计。

它是如何工作的？

1. User clicks on a link in an email from their mobile mail client (Gmail, Apple Mail, etc.)
2. If the user has the app installed and the link has a corresponding screen in the app, the app will open and deep link the user to the right content.
   • Ex. Product detail page, category shopping page, etc.
3. If the user does not have the app installed or the link only corresponds to a screen on the web, the user is routed to the website using their default mobile web browser.
   • Ex. Unsubscribe link, privacy policy, etc.

先决条件

📘

Required Roles

Branch's Universal Email requires the following roles involved in order to enable:

• Developers
• CRM/Email Team
• Iterable Account Manager / Support Team

In order to enable Iterable, you need to have completed the following:

1. Admin access to your Branch Dashboard.
2. Enabled Universal Email for your Branch account.
   • Contact your Branch account manager or visit https://branch.io/pricing
3. Implemented the Branch SDK into your mobile app (iOS | Android)
   • Set Up Deep Link Routing. How your mobile app routes to in-app content will determine how you will create and tag your Branch Links.
     • Build custom routing inside the routing callback
     • Let Branch use your existing deep link routing
   • 追踪事件
4. Obtained or set up your Iterable click tracking domain (CTD). Reach out to your Iterable account manager for assistance on this.

Enable Iterable

Connect Iterable Service in Branch

In the Branch Dashboard in Email → Manager tab, find Iterable and click Enable

Input Click Tracking Domain

通过点击追踪域，您可以追踪打开电子邮件和点击链接的参与度。

Iterable 集成要求您提供以下内容：

• 点击追踪域-与 Iterable 一起用于电子邮件中链接的域

For additional help, please see Iterable's documentation.

🚧

Click Tracking Domain

• Remove https:// when adding your click tracking domain.
• Never add the same CTD to both your Live and Test Branch environments.
• You can enable the integration with multiple CTDs, if needed, but you cannot add the same CTD to multiple Branch Dashboards or ESP integrations.

Configure your App

Add your Iterable CTD to your Associated Domains

For your iOS App, you must add the CTD to the Associated Domains. Additional details can be found here.

添加处理 Web-Only 内容应用代码

If you have links to content that exist only on the web and not in the app (for example, a temporary marketing webpage that isn't in the app), then this code snippet will ensure all links that have not had deep linking script applied will open in a browser. Details can be found here.

Return YES to continueUserActivity

Additionally, you will need to add the CTD to your iOS app's info.plist file. Additional details can be found here.

Point DNS CNAME to Branch

请按照网络托管提供商的说明进行操作，用以配置 DNS CNAME。

Update the DNS CNAME and point it to thirdparty.bnc.lt. Once the CNAME record is added, please allow up to an hour for Branch to generate SSL and AASA files for your click tracking domain.

重要的 CNAME 信息

• The Branch dashboard must be enabled & reflect the CTD AFTER you add the CNAME.
• 如果 CTD 已经有 SSL 设置，请确认您的安全凭据是否允许第三方代表域提交 CSR。如果不是，请与 Branch 的支持团队联系，以协调向 Branch 手动提供 SSL 证书。
• 添加 CNAME 之后，Branch 会为您的点击追踪域自动生成 SSL 证书和 AASA 文件。更改 CNAME 之后，最多可能需要一个小时才能解决 SSL 错误。在这段时间内，点击追踪域上的链接重定向将重定向至帐户的常规配置部分中提供的默认 URL 。
• 如果您要对具有活动电子邮件点击流量的实时域进行此更改，请将 CNAME 更改安排在点击流量较低的非工作时间内进行。

Add Branch Links to your Emails

Iterable 集成包括自动链接识别；这意味着您不必像使用传统的Iterable 集成那样分别标记电子邮件中使用的每个链接。

However, to use this feature for iOS apps, you must set up iOS Universal links in your Iterable account.

Branch 操作后台 (Dashboard) 上的分析

To see how the email campaigns have performed and break it down into campaigns, it is very essential to tag your email links with the ~campaign tag. If your team uses UTM tags, Branch will also ingest the UTM_campaign tag. This will help dedupe the numbers and hence see the downstream events. You can add the campaign tag in any comparisons and filters in any Dashboard views.