Data Integrations

Overview

Data Integrations provide an easy way to automatically send Branch data to your other analytics services and marketing tools using pre-formatted webhooks.

This guide will walk you through how to send your Branch data to our Data Integration partners. For most integrations, configuration just requires you to input your credentials and hit "Enable".

Data limitations

Please note that installs and other events attributed to Facebook Ads, Snap, Twitter Ads, or TikTok will not be sent to third parties via Data Integrations.

For more information, please refer to the following:

iOS 14.5 data changes

Apple requires users to opt into sharing their device data through Apple's AppTrackingTransparency framework. When an install is attributed to paid ads, a 2nd install event will fire post user opt-in

Opt-ins will affect your paid ads attributed install events as they will be delayed until opt-in. No data will be available for opted-out users unless another Branch-attributed channel was encountered (Short Link, Journeys, Email, etc.). Our recommendation is to use a different identifier (ex. IDFV) to de-dupe install events on your partner systems.

For additional information on changes post iOS 14.5, visit our FAQ pages

1. Verify the data partner accepts the events you want

The events Branch sends to third party data tools varies based on the events the partner supports as well as whether or not you've implemented the Branch SDK to measure said events.

All non-attributed events will be excluded. Branch also sends all the data that is attached to the link that drove the referred event. This will allow you to analyze which campaigns, channels, etc. are helping you acquire and engage users.

VIEW BRANCH EVENTS SENT TO PARTNER

Data Integration Partner	Branch Events Sent to Partner
24Metrics Fraudshield	Install Events Click Events Commerce Events
Adform	Install Events Commerce Events Custom Events Open Events
Adjust	Click Events
Admost	Install Events
Adobe Analytics (Data Connector)	View Adobe Analytics (Data Connector) Specific Guide Here
Adobe Analytics (Processing Rules)	View Adobe Analytics (Processing Rules) Specific Guide Here
Adoya	Install Events Commerce Events
Airship	View Airship Specific Guide Here
Amplitude	Install Events Open Events Reinstall Events Commerce Events Custom Events
AppMetrica	Click Events
AppsFlyer	Click Events ⚠ AppsFlyer does NOT accept query params on the end of Branch links ⚠ AppsFlyer may not properly attribute installs to Journeys and other Branch Link clicks due to lack of IDFA on click ⚠ There may be a delay in clicks arriving at AppsFlyer via Webhook and the install event being sent to AppsFlyer by the AppsFlyer SDK
Appsee	Install Events
Apptilaus - Subscription Analytics	Install Events Open Events Commerce Events Custom Events
Apxor	Install Events Open Events Commerce Events Custom Events
Backinapp	Install Events Reinstall Events Open Events Commerce Events Custom Events
Batch	View Batch Specific Guide Here
Bluecore	Commerce Events
Braze	View Braze Specific Guide Here
Bubbleye	Click Events Install Events Open Events Commerce Events Custom Events
Chartable	Install Events Commerce Events Custom Events
Claritas	Install Events Open Events Custom Events
CleverTap	View CleverTap Specific Guide Here
Convertro	Click Events Install Events Reinstall Events Open Events Custom Events
Dataplusmath	Install Events Open Events Commerce Events User Lifecycle Events Custom Events
Eulerian	Click Events Impression Events Install Events Open Events Commerce Events
FollowAnalytics	Install Events
Forensiq	Click Events Install Events
Fraudscore	Install Events Commerce Events Custom Events
Fraud Defense	Install Events
Google Analytics	View Google Analytics Specific Guide Here
Google Analytics 4	View Google Analytics 4 Specific Guide Here
Google Firebase	View Google Firebase Specific Guide Here
iCubes Pro	Install Events Commerce Events
Insider	Install Events Commerce Events Custom Events
Iterable	Install Events Open Events Commerce Events Custom Events
Kochava	Click Events
Leanplum	View Leanplum Specific Guide Here
Localytics	Install Events
Machine Advertising	Install Events Commerce Events Custom Events
mFilterit	Install Events Open Events Commerce Events Custom Events
Mixpanel	View Mixpanel Specific Guide Here
MobileAction	Install Events Commerce Events
MovableInk	View MovableInk Specific Guide Here
MoEngage	View MoEngage Specific Guide Here
mParticle (Import)	View mParticle Import Specific Guide Here
mParticle (Export)	View mParticle Export Specific Guide Here
myTracker	Click Events
Netcore Smartech	Install Events Commerce Events Custom Events
Neustar	Install Events Open Events Commerce Events Custom Events
NotifyVisitors	Install Events Commerce Events Custom Events
Scalarr	Install Events Open Events Commerce Events User Lifecycle Events Custom Events
SearchAdsHQ	Install Events Open Events Commerce Events Custom Events
Segment (Import)	View Segment Import Specific Guide Here
Segment (Export)	View Segment Export Specific Guide Here
Singular	Click Events
Tealium (Import)	View Tealium Import Specific Guide Here
TrafficGuard	Click Events Install Events Open Events Commerce Events Custom Events
Visual IQ	Install Events Open Events Commerce Events Content User Lifecycle Events
WebEngage	Install Events

2. Complete data integration prerequisites

Before enabling a Data Integration, you'll need to ensure the Branch SDK is implemented in your app and that you're tracking the events you want to send to your partner. You'll also need to have the partner's SDK installed in your app if required by that partner.

See our developer documentation for implementation details.

3. Retrieve keys/credentials from your partner

Find your Partner's Keys/Credentials. Later, you'll enter them into the Branch Dashboard.

FIND PARTNER KEY & METHOD TO PASS TO BRANCH

Data Integration Partner	Partner Key & Method to pass to Branch SDK
Adobe Analytics	View Adobe Analytics (Data Connector) Specific Guide Here
Adobe Analytics	View Adobe Analytics (Processing Rules) Specific Guide Here
Airship	View Airship Specific Guide Here
Amplitude	Set value for $amplitude_device_id & $amplitude_user_id keys using setRequestMetadataKey() method
Batch	View Batch Specific Guide Here
Braze	View Braze Specific Guide Here
CleverTap	View CleverTap Specific Guide Here
Google Analytics	View Google Analytics Specific Guide Here
Google Analytics 4	View Google Analytics 4 Specific Guide Here
Google Firebase	View Google Firebase Specific Guide Here
Iterable	Set Iterable user ID using setIdentity() method
Mixpanel	View Mixpanel Specific Guide Here
MoEngage	View MoEngage Specific Guide Here
Movable Ink	View Movable Ink Specific Guide Here
mParticle	View mParticle Import Specific Guide Here
mParticle	View mParticle Export Specific Guide Here
Segment	View Segment Import Specific Guide Here
Segment	View Segment Export Specific Guide Here

4. Enable the integration

To enable the integration:

In the left-hand navigation, under the Exports section, click Data Feeds.
On the Data Feeds Manager page, click the Data Integrations tab at the top.
Search for and click on your data partner.
Provide the necessary credentials on the data partner's Export page.
Click Enable.

5. Additional partner-specific configuration

Some partners require additional SDK configuration to pass specific identifiers or metadata to Branch. If your partner requires this step, your development team will need to make SDK updates.

See our developer documentation for implementation details.