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Impact of iOS 14 on Branch Data Integrations

Published on Feb 12, 2025

	Will Branch's integration with this partner require updates for iOS 14?	Does customer need to take action?
Adjust	Yes - need to collect IDFV
Adobe	Integration is still valid without IDFA, because they would use MID/VID/AID user IDs. Still need to update postbacks to use IDFV, as device ID can be a fallback attribution parameter in lieu of a user ID (Adobe to first confirm if/how they can ingest IDFV).	Not at this time. Partner waiting for Apple's policy updates before making any changes.
Amplitude	No	Not at this time. Partner waiting for Apple's policy updates before making any changes.
AppsFlyer	Yes - need to collect IDFV
Braze	No - Integration is still valid without IDFA, because they would use internal user IDs
Firebase	No - This integration is handled entirely client-side
Google Analytics	No - Integration is still valid without IDFA, because they would use internal user IDs
Heap	No	Not at this time. Partner waiting for Apple's policy updates before making any changes.
Kochava	No - DI already uses IDFV if IDFA is missing from event
Mixpanel	Integration is still valid without IDFA, because they would use Mixpanel's anonymous user IDs. Still need to update postbacks to use IDFV, as device ID can be a fallback attribution parameter in lieu of a user ID (Mixpanel to first confirm if/how they can ingest IDFV).	Not at this time. Partner waiting for Apple's policy updates before making any changes.
mParticle	No - Integration is still valid without IDFA, because they would use internal user IDs.	Should upgrade to latest versions of all the relevant SDKs and kits to be safe. Customers who still want to collect IDFA and pass it to mParticle should implement Apple's frameworks for collecting it directly and pass it to mParticle on an Identify call.
Segment	No - Integration is still valid without IDFA, because they would use internal user IDs.	Should upgrade to latest versions of all the relevant SDKs and kits to be safe. Customers who still want to collect IDFA and pass it to Segment should implement Apple's frameworks for collecting it directly and pass it to Segment on an Identify call.
Visual IQ	No	Not at this time. Partner waiting for Apple's policy updates before making any changes.

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