Mobusi

  • Published on Feb 25, 2025

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Overview

Mobusi is a technology media company with expertise in performance advertising.

Partner Capabilities

Capability

Details

Company Type

  • Ad Network

  • DSP

  • Exchange

Deep Linking

Supported

Attribution

  • Click-Through Attribution

  • View-Through Attribution

Ad Campaign Types

  • Acquisition campaigns

  • Retargeting campaigns

Ad Formats

Contact support at Mobusi for more information.

Click Types

  • Client-side click

Supported Platforms

  • iOS

  • Android

Link Wrapping

Not Supported

Cost Ingestion Support

Not Supported

Cost Ingestion Types

N/A

Pricing Models

  • CPI

  • CPC

  • CPM

  • CPA

Prerequisites

In order to enable Mobusi, you need to have completed the following:

  1. Created a Branch Dashboard.

  2. Have Branch's Performance product enabled for your Branch Account.

  3. Implemented the Branch SDK into your mobile app (iOS | Android)

  4. Running campaigns through Mobusi.

Enable Mobusi

1. Enable Mobusi in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for Mobusi. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

You'll need to input your Mobusi Service ID. Please reach out to your Mobusi Account Manager for details.

Click the Save & Enable button.

2. Configure Postbacks

Enabling Mobusi will automatically enable the following postbacks:

  • INSTALL

  • OPEN

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Mobusi.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution Type

Window

click to session start

90 days

click to install

30 days

click to conversion event

90 days

impression to session start

1 day

impression to install

1 day

impression to conversion event.

1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Mobusi campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your Mobusi campaign.

5. Verify Data in Branch

After launching your Mobusi campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Mobusi. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

Filter

Operator

Value

ad partner (3p)

equals

a_mobusi

Once applied, data should flow through the Liveview, and you can see the data being sent to Mobusi from Branch.