归因窗口和 Facebook

归因窗口和 Facebook

归因窗口是从初始操作(点击或展示)到转化事件(安装或打开)之间的最长时间,您将转化事件归因该初始操作而发生。

Example with 3 day view attribution window: If a user views your ad and 2 days later installs your app, that install would be attributed to that ad view. However if the user views your ad and 4 days later installs the app, that install would be considered an organic install and would NOT be attributed to that ad view. You can read more in our documentation here

如果 Branch 操作后台 (Dashboard)的一个归因窗口与 Facebook 操作后台 (Dashboard)上的相应窗口不同,则两者之间的数据将无法匹配。您可以通过更改 Branch 操作后台 (Dashboard)上的多个归因窗口之一或更改给定广告帐户的Facebook 操作后台 (Dashboard)来缓解这种情况。

有四个 Branch 归属窗口和两个 Facebook 归属窗口。此图表显示每个 Branch窗口名称对应于哪个 Facebook 窗口名称:

Branch 窗口名称Facebook 窗口名称
点击安装点击窗口
点击会话开始点击窗口
点击转化事件点击窗口
展示安装查看视窗
会话开始的展示查看视窗
展示转化事件查看视窗

更改您的 Facebook 归因窗口

In order to update your Facebook Attribution window for a particular ad account, you can go to https://business.facebook.com/ads/manager/account_settings/information. Choose the account in the dropdown in the upper-left corner. As long as you're an admin on that account, you should see a section 'Attribution' at the top-right, and an ability to edit the Click or View window or both.

更改您的 Branch 归属窗口

Alternatively or in addition, you could update any of your four Branch attribution windows. To do so go to the Link Settings section of the Branch dashboard, and scroll down to the 'Attribution Windows' section and expand it. Alter any of the four windows listed in the chart above to match the corresponding Facebook window, and then save at the bottom of the page.

根据展示时间或转化时间进行报告

如果展示事件与安装不在同一天,则 Facebook 和 Branch 可能会报告同一安装在不同日期发生的情况。

背景:

默认情况下,Facebook 会根据展示发生的日期来报告安装。它们还允许您根据安装发生的日期查看报告。

Branch 始终根据安装日期(而不是展示日期)报告安装情况。

让我们用一个场景来说明这一点:

用户在4月1日观看广告,点击该广告,然后在4月2日安装该应用。

默认情况下,Facebook 报告安装是在4月1日进行的。但是,从Insights API 中提取数据时,可以指定选项 action_report_time=conversion。这导致 Facebook 报告该安装发生在4月2日。

Branch 将报告安装发生在4月2日。


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