TikTok For Business

Branch Certified Partner Overview (this page) Enable TikTok For Business TikTok SKAdNetwork TikTok Data & Reporting Overview Different Integrations Branch has two module integrations with TikTok For Business:...

Overview By connecting Branch and TikTok For Business, the following is enabled: App conversion data collected by the Branch SDK is sent to TikTok For Business for attribution through the self-attributing network (SAN) integration. Read-only ...

Overview Branch's support for TikTok's Advanced SAN modules means Branch will send both ad link and SAN attribution decision results to TikTok, instead of just the latter. This latest approach maximizes your attribution coverage and prioritizing ...

Overview The introduction of iOS 14.5 came with the rise of SKAdNetwork (SKAN) which had industry-wide impacts on the mobile measurement and attribution ecosystem. As such, TikTok For Business will work similarly to most non-self-attribution netw...

Overview After connecting TikTok For Business to Branch, data will seamlessly flow between the two to measure your campaigns' performance. It is helpful to know what kinds of data are passed to each platform to properly compare campaigns and optimi...

Overview With TikTok For Business's new SAN Integration, there are specific steps necessary to migrate from the ads legacy integration to help reduce the number of discrepancies and issues with your campaign performance. Migration Benefits The ne...