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Household Measurement

October 15th, 2024 by Ara Hill

With this powerful new attribution feature, you can finally track downstream conversions across multiple household devices.

Overview

Household Measurement offers comprehensive attribution support for household devices, including CTVs, gaming consoles, mobile phones, laptops, and others.

With this feature, you can measure down-funnel events and get a holistic view of your users' actions. This gives you the data you need to optimize your campaigns and your TV ad budgets.

Attribution Flows

Household Measurement supports three attribution flows:

  • TV to TV
  • TV to Web/Mobile
  • Web/Mobile to TV

Learn more about each in detail here.

Integration Guide

Enabling Household Measurement requires developer support.

Your team will need to decide on either a SDK or server-to-server integration, depending on your needs.

Use our integration instructions to help make your decision and begin an integration.

Access

Household Measurement is part of our Performance Pro package, which also includes:

Learn more on our Pricing page.

Get Started

If you're ready to begin optimizing attribution coverage for your cross-device campaigns, contact our sales team to get started!