Roku

Overview

For marketers utilizing Branch and Roku, this article details how to integrate Branch's robust deep linking and attribution features within your Roku ad campaigns.

Learn how this integration can improve the user journey and provide clearer insights into your advertising effectiveness on the Roku platform

Roku Ad Manager
Roku's Self-Attributing Ad Network, provides access for its third-party Measurement Partners to request attribution for install and event attribution for clients utilizing Roku’s Endemic(i.e. streaming) Media to help drive distribution and re-engagement of their apps. Similar to other Self-Attributing Networks (SANs), Roku will be able to receive conversion events tracked via Branch SDK and use it for performance optimization, audience segmenting, and re-targeting.

Roku Data Sharing

Roku last-attributed data will be wiped at the log-level (via Custom Exports and Daily Exports) and this data will appear as null/blank in exports but you can still export it via aggregated data (Aggregate API or Query API)

Prerequisites

In order to enable Roku, you need to have completed the following:

1. Created a Branch Dashboard.

2. Enable Household Measurement for your Branch account. Contact your Branch account manager or visit the Pricing page.

3. (Optional) Implemented the Branch SDK into your OTT/CTV app:

   • Roku SDK

   • Connected SDK

   • OTT Server-to-Server

4. Admin access to your Roku Account.

Enable Roku

To enable Roku, complete the steps below:

1. Sign in to Roku Ads Manager

2. Navigate to Events page

1. Identify an existing Event Group or create a new Event Group

   1. Copy the Event Group ID
      

3. Send Roku ([email protected]) the following information:

1. Your MMP name (Branch)

2. Your Event Group ID

4. Connect Roku in Branch

1. In the Branch Dashboard in Ads Partner page, find and search for “Roku SAN”. Do not use the “Roku”

2. Enter your Roku Ads Manager Event Group ID and click Save.
   

3. Switch to the Events Config tab and map your Branch app events to Roku Ads Manager events.

   1. Events will appear in Roku Ads Manager attribution reporting based on this mapping configuration.

   2. Click Save.
      

4. (Optional) After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

   1. Here are Roku’s recommended attribution window settings:

      Attribution Type	Window
      click to session start	1 day
      click to install	7 days
      click to conversion event	1 day
      impression to session start	1 day
      impression to install	1 day
      impression to conversion event	1 day

Please note that events can take up to 4 hours to appear in Roku Ads Manager

Data mapping between Roku & Branch

Branch maps the following data fields from Roku to Branch.

Forwarding events to Roku

Once you begin tracking events through the Branch SDK, we will start sending them to Roku. Roku has pre-defined events that map to pre-defined Branch events, listed below.

Branch will forward in-app events to Roku for campaign optimization. In addition, Branch will receive attribution data for rich analysis in the Branch dashboard.