Roku

Overview

For marketers utilizing Branch and Roku, this article details how to integrate Branch's robust deep linking and attribution features within your Roku ad campaigns.

Learn how this integration can improve the user journey and provide clearer insights into your advertising effectiveness on the Roku platform

Roku Ad Manager
Roku's Self-Attributing Ad Network, provides access for its third-party Measurement Partners to request attribution for install and event attribution for clients utilizing Roku’s Endemic(i.e. streaming) Media to help drive distribution and re-engagement of their apps. Similar to other Self-Attributing Networks (SANs), Roku will be able to receive conversion events tracked via Branch SDK and use it for performance optimization, audience segmenting, and re-targeting.

Roku Data Sharing

Roku last-attributed data will be wiped at the log-level (via Custom Exports and Daily Exports) and this data will appear as null/blank in exports but you can still export it via aggregated data (Aggregate API or Query API)

Prerequisites

In order to enable Roku, you first need to:

1. Create a Branch Dashboard.

2. Enable Household Measurement for your Branch account. Household Measurement requires a premium plan. Please contact our Sales team to learn more about pricing and availability.

3. (Optional) Implement the Branch SDK into your OTT/CTV app:

   • Roku SDK

   • Connected SDK

   • OTT Server-to-Server

4. Have admin access to your Roku Account.

Enable Roku

To enable Roku, you can either use Roku Ads Manager or Roku managed services.

Enable Roku with Roku Ads Manager

To enable Roku with Roku Ads Manager, complete the steps below:

1. Sign in to Roku Ads Manager.

2. Navigate to the Events page.

3. Identify an existing Event Group or create a new Event Group.

4. Copy the Event Group ID.
   

5. Send Roku ([email protected]) the following information:

   1. Your MMP name (Branch)

   2. Your Event Group ID

Enable Roku with managed services

To enable Roku with managed services, you will need Roku to provide you with an Event Group ID. Please reach out to your Roku representative for this.

Connect Roku in Branch

To connect Roku in Branch, complete the steps below:

1. In the Branch Dashboard, navigate to the Ads Partner page, search for “Roku SAN” and select it. Do not use the “Roku” option.

2. Enter your Roku Ads Manager Event Group ID and click Save.
   

3. Switch to the Events Config tab and map your Branch app events to Roku Ads Manager events.

   1. Events will appear in Roku Ads Manager attribution reporting based on this mapping configuration.

   2. Click Save.
      

4. (Optional) After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type. Here are Roku’s recommended attribution window settings:

   Attribution Type	Window
   click to session start	1 day
   click to install	7 days
   click to conversion event	1 day
   impression to session start	1 day
   impression to install	1 day
   impression to conversion event	1 day

Note

Events can take up to 4 hours to appear in Roku Ads Manager.

Data mapping between Roku & Branch

Branch maps the following data fields from Roku to Branch:

Forwarding events to Roku

Once you begin tracking events through the Branch SDK, we will start sending them to Roku. Roku has pre-defined events that map to pre-defined Branch events, listed below.

Branch will forward in-app events to Roku for campaign optimization. In addition, Branch will receive attribution data for rich analysis in the Branch Dashboard.