Enable Moloco (New)

Overview

Moloco is a demand-side platform (DSP) that runs performance advertising campaigns and post-install optimization across mobile apps. Connect Moloco to Branch to attribute clicks and installs, forward conversion events via postbacks, deep link users into your app, and import cost data.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Moloco in the new Branch experience. For information on Moloco in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the Moloco integration, you need:

• Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.

• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.

• A Moloco account with admin access and campaigns running through Moloco.

Enable Moloco

To begin, navigate to Configuration > Ad Partners > Moloco.

Branch enables Moloco's basic setup automatically. On the Status tab, the Ad Linking, Attribution, and Postbacks cards show Enabled. The Clicks and Impressions and Cost Data cards show Needs Setup until those features are configured (see Create a Branch Ad Link and Import cost data).

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Moloco.

Configure attribution

By default, Moloco uses your global app attribution settings. To set attribution windows specific to Moloco, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Moloco automatically activates postbacks for INSTALL, OPEN, and PURCHASE. The default postback URL template is:

https://postback.adsmoloco.com/postback?ref_name=branch_data_sync&imp_id=${ (last_attributed_touch_data.~click_id)! }&device_country=${ (user_data.geo_country_code)! }&event_name=${ (name)! }&mmp_network=${(last_attributed_touch_data.~advertising_partner_name)!}&device_gaid=${ (user_data.aaid)! }&device_idfa=${ (user_data.idfa)! }&app_bundle=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.bundle_id)!}</#if><@break/></#if></@loop>&device_name=${ (user_data.model)! }&device_language=${ (user_data.language)! }&device_os=${ (user_data.os)! }&device_osv=${ (user_data.os_version)! }&moloco_mtid=${ (last_attributed_touch_data.source_string)! }&attribution_attributed=<#if (last_attributed_touch_data.$3p)?? && ad_network.machine_name?? && (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>&attribution_view_through=<#if last_attributed_touch_type == "CLICK">0<#elseif last_attributed_touch_type == "IMPRESSION">1</#if>&custom_data=<@urlencode><@jsonmap data=custom_data></@jsonmap></@urlencode>&event_revenue_raw=${ (event_data.revenue)! }&event_revenue_currency=${ (event_data.currency)! }&user_platform=${(user_data.platform)!}&store_install_begin_timestamp=${(store_install_begin_timestamp)!}&referrer_click_timestamp=${(referrer_click_timestamp)!}&device_ip=${ (user_data.ip)! }&device_ua=${ (user_data.user_agent)! }&ua=${ (user_data.user_agent)! }&device_idfv=${ (user_data.idfv)! }&product=<@urlencode><@jsonmap data=content_items></@jsonmap></@urlencode>

To add postbacks for additional events or to customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Import cost data

Moloco cost ingestion uses API authentication with a Token and Account Id. To find these credentials, open your Moloco Ad Account Settings and go to the Report Partner Integration tab. If you don't already have an integration, create a new one and select Branch to generate a Token. Contact your Moloco account manager if you need help locating the credentials.

In Branch, select Partner settings to open the Manage account dialog. Under Cost Data Credentials, enter your Token and Account Id, then select Save.

Note: cost data availability

Cost data is only available from the date the Token is created in Moloco. Data from before the Token's creation date cannot be backfilled.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Moloco campaigns. Branch uses the link to attribute clicks and impressions and deep link users into your app. Placing the Branch Ad Link in your Moloco campaign will resolve the Clicks and Impressions: Needs Setup status on the Status tab.

Follow Create a Branch Ad Link in the general Ad Partner Integration Guide.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Moloco:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Moloco. Cost data appears in cost-reporting views once ingestion is active. Allow up to 24 hours after setup for the first cost data to be pulled in.

• In Moloco: confirm that forwarded events are appearing in your Moloco attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Moloco campaign data.