Enable Nativex (New)

Overview

Nativex is a cross-regional mobile marketing and advertising company, part of Mobvista, offering media buying, a DSP, creative production, and influencer marketing. Connect Nativex to Branch to attribute clicks and installs and configure postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

   

       

Note: this guide is for new Branch

   

   

Please note that this guide is about integrating Nativex in the new Branch experience. For information on Nativex in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the Nativex integration, you need:

   
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  Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.

     
   
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  A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

     
   
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  A Nativex account with admin access.

     

Enable Nativex

To begin, navigate to Configuration > Ad Partners > Nativex.

Nativex doesn't require credentials to activate. The integration is enabled automatically when you select Enable Nativex on the Nativex page.

Configure attribution

By default, Nativex uses your global app attribution settings. To set attribution windows specific to Nativex, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Nativex automatically activates postbacks, including INSTALL, OPEN, and PURCHASE. The default postback URL template is:

http://next.mobvista.com/install?mobvista_campuuid=${ (last_attributed_touch_data.~campaign_id)! }&mobvista_clickid=${ (last_attributed_touch_data.~click_id)! }&mobvista_type=branch&mobvista_device=${ (user_data.model)! }&mobvista_pl=${ (user_data.os)! }&mobvista_ip=${ (user_data.ip)! }&mobvista_os=${ (user_data.os_version)! }&mobvista_devid=${ (user_data.android_id)! }&mobvista_gaid=<#if (user_data.os)! == "IOS" && (user_data.idfa)!?has_content >${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID"&& (user_data.aaid)!?has_content  >${(user_data.aaid)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.android_id)!}<#elseif (user_data.os)! == "ROKU" >${(user_data.roku_rida)!}<#elseif (user_data.os)! == "SAMSUNG"  >${(user_data.samsung_ifa)!}<#elseif (user_data.os)! == "LG"  >${(user_data.lg_ifa)!}<#elseif (user_data.os)! == "PANASONIC" >${(user_data.panasonic_ifa)!}<#elseif (user_data.os)! == "WINDOWS"  >${(user_data.windows_aid)!}<#elseif (user_data.os)! == "PLAYSTATION" >${(user_data.playstation_ifa)!}<#elseif (user_data.os)! == "XBOX" >${(user_data.xbox_msai)!}</#if>&publisher_id=${ (last_attributed_touch_data.~secondary_publisher)! }&install_begin_time=${(store_install_begin_timestamp)!}&install_time=${(install_activity.timestamp)!}

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Nativex campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create a Branch Ad Link in the general Ad Partner Integration Guide.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

   
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  In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

     
   
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  In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Nativex.

     
   
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  In Nativex: confirm that forwarded events are appearing in your Nativex attribution reporting.

     

Data mappings

Campaign data

Branch populates the following fields from Nativex campaign data.

Link parameters

By default, Branch automatically appends these link parameters to Nativex ad links. When a user clicks the link, Nativex provides the corresponding values, which Branch ingests and uses for attribution and reporting.