Enable Mitraksh Media (New)

Overview

Mitraksh Media is a mobile ad network and affiliate network that runs user acquisition campaigns across iOS and Android. Connect Mitraksh Media to Branch to attribute clicks and installs, forward conversion events via postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Mitraksh Media in the new Branch experience. For information on Mitraksh Media in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the Mitraksh Media integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.

• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.

• A Mitraksh Media account with admin access.

Enable Mitraksh Media

To begin, navigate to Configuration > Ad Partners > Mitraksh Media.

Branch enables Mitraksh Media automatically. On the Status tab, the Ad Linking, Attribution, and Postbacks cards show Enabled, and the page confirms that the partner is enabled.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Mitraksh Media.

Configure attribution

By default, Mitraksh Media uses your global app attribution settings. To set attribution windows specific to Mitraksh Media, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

To view and manage postbacks, select the Postback config tab on the Mitraksh Media page. Enabling Mitraksh Media automatically activates a default postback for the INSTALL event. The default postback URL template is:

https://offers-mtrack.affise.com/postback?clickid=${ (last_attributed_touch_data.~click_id)! }&goal=${(ad_network.goal_ids["${(name)!}"])!}

To add postbacks for additional events, select Add new postback on the Postback config tab, or enable the Send all events toggle to forward all events. To customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Mitraksh Media campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Mitraksh Media:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Mitraksh Media.

• In Mitraksh Media: confirm that forwarded events are appearing in your Mitraksh Media attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Mitraksh Media campaign data.