Enable Mobupps (New)

Overview

Mobupps is an Israel-based mobile advertising company that provides performance-based user acquisition, programmatic, and real-time bidding services. Connect Mobupps to Branch to attribute clicks and installs and configure postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Mobupps in the new Branch experience. For information on Mobupps in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the Mobupps integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.

• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

• A Mobupps account with admin access.

Enable Mobupps

To begin, navigate to Configuration > Ad Partners > Mobupps.

Mobupps doesn't require credentials to activate. The integration is enabled automatically when you select Enable Mobupps on the Mobupps page.

Configure attribution

To configure attribution windows, select the Attribution windows tab on the Mobupps page.

To minimize discrepancies when comparing Branch and Mobupps reporting, match your Branch attribution windows to the settings in your Mobupps account.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Mobupps automatically activates postbacks for INSTALL. The default postback URL template is:

http://wmadv.go2cloud.org/aff_lsr?transaction_id=${ (last_attributed_touch_data.~click_id)! }&android_id=${ (user_data.android_id)! }&google_aid=${ (user_data.aaid)! }&ios_ifa=${ (user_data.idfa)! }&adv_sub5=${ (name)! }&adv_sub4=${ (user_data.language)! }&adv_sub3=${(app_id)!}&country_code=${ (user_data.geo_country_code)! }&customer_id=${(organization_id)!}&time=<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${install_activity.timestamp}</@dateformat></@urlencode>&revenue=${ (event_data.revenue)! }&ip=${ (user_data.ip)! }&device_os=${ (user_data.os)! }&device_os_version=${ (user_data.os_version)! }&user_id=${ (user_data.developer_identity)! }

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Mobupps campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Mobupps.

• In Mobupps: confirm that forwarded events are appearing in your Mobupps attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Mobupps campaign data.