CleverTap

Overview

Clevertap personalization links with with the following ESPs:

1. Amazon SES
2. Mailgun
3. Mandrill
4. SendGrid

Use the corresponding guides below to set up CleverTap with your ESP.

작동 방식

1. User clicks on a link in an email from their mobile mail client (Gmail, Apple Mail, etc.)
2. If the user has the app installed and the link has a corresponding screen in the app, the app will open and deep link the user to the right content.
   • Ex. Product detail page, category shopping page, etc.
3. If the user does not have the app installed or the link only corresponds to a screen on the web, the user is routed to the website using their default mobile web browser.
   • Ex. Unsubscribe link, privacy policy, etc.
4. Obtained or set up your Braze click tracking domain (CTD). Reach out to your Braze account manager for assistance on this.

전제 조건

📘

Required Roles

Branch's Universal Email requires the following roles involved in order to enable:

• Developers
• CRM/Email Team
• Braze Account Manager / Support Team

In order to enable Braze + Mailjet, you need to have completed the following:

1. Admin access to your Branch Dashboard.
2. Enabled Universal Email for your Branch account.
   • Contact your Branch account manager or visit https://branch.io/pricing
3. Implemented the Branch SDK into your mobile app (iOS | Android)
   • Set Up Deep Link Routing. How your mobile app routes to in-app content will determine how you will create and tag your Branch Links.
     • Build custom routing inside the routing callback
     • Let Branch use your existing deep link routing
   • Track events

Enable and Configure CleverTap

Enable CleverTap

❗️

COMPLETE THE UNIVERSAL EMAIL INTEGRATION GUIDE

Before you can start sending Branch Links in your emails with Clevertap, you must complete the standard Universal Email Integration Guide.

Configure CleverTap

1. Link Behavior 설정

ESP 설정을 완료하면 CleverTap 링크를 이메일 본문에 추가할 수 있습니다.

With your ESP make sure to add the URL parameter $follow_redirect=true to every CleverTap link in the email body. This will indicate to Branch that this link is a CleverTap link. As soon as Branch detects this parameter Branch backend will follow the Clevertap link, receive personalization data from their servers, and send it to the mobile App/Web.

2. HTML Sanitization 비활성화

CleverTap uses an HTML editor for creating email bodies. It has been observed that CleverTap editors
scrape our deep link parameter such as universal=”true” or deeplink=”true” from the URL which causes the deep links to fail.

Clevertap의 HTML sanitization을 사용하지 않도록 설정하면 위의 파라미터가 링크에서 제거/삭제되지 않습니다.

캠페인을 진행하기 전에 Clevertap 계정 관리자에게 연락하여 HTML Sanitization을 사용 안함으로 설정하도록 요청합니다. 이렇게 하면 보통 3~4일이 소요됩니다. 그에 따라 계획을 세우세요.

3. Email Editor를 통한 딥링크 (Deep Link) 보내기

Drag and drop editor에 사용 가능한 HTML 및 Custom HTML (Dynamic Content) 요소를 사용하여 이메일에 딥링크 (Deep Link)를 설정하고 임베드할 수 있습니다.

Add Branch Links to your Emails

CleverTap 개인화 링크는 다음과 같은 ESP와 함께 작동합니다:

Amazon SES

1. Flagged Links 생성

이메일 캠페인 설정을 시작하기 전에 유저가 경험할 플로우를 결정하고 그에 따라 이메일 링크에 플래그를 지정해야 합니다.

링크가 제대로 작동하려면 다음 마크업을 사용하십시오:

• Deep linking users to in-app content: add $deep_link=true to your links as a query parameter
• Linking users to web-only content: add $web_only=true to your links as a query parameter

2. Clevertap 설정

Please follow all of the Configure Clevertap steps to ensure everything is working properly before you go live.

Mailgun

1. Flagged Links 생성

이메일 캠페인 설정을 시작하기 전에 유저가 경험할 플로우를 결정하고 그에 따라 이메일 링크에 플래그를 지정해야 합니다.

링크가 제대로 작동하려면 다음 마크업을 사용하십시오:

• Deep linking users to in-app content: add deeplink="true" to the HTML
• 유저를 웹 전용 콘텐츠에 링킹 하기

2. Clevertap 설정

Please follow all of the Configure Clevertap steps to ensure everything is working properly before you go live.

Mandrill

1. Flagged Links 생성

이메일 캠페인 설정을 시작하기 전에 유저가 경험할 플로우를 결정하고 그에 따라 이메일 링크에 플래그를 지정해야 합니다.

링크가 제대로 작동하려면 다음 마크업을 사용하십시오:

• Deep linking users to in-app content: add $deep_link=true to your links as a query parameter
• Linking users to web-only content: add $web_only=true to your links as a query parameter

2. Clevertap 설정

Please follow all of the Configure Clevertap steps to ensure everything is working properly before you go live.

SendGrid

1. Flagged Links 생성

이메일 캠페인 설정을 시작하기 전에 유저가 경험할 플로우를 결정하고 그에 따라 이메일 링크에 플래그를 지정해야 합니다.

링크가 제대로 작동하려면 다음 마크업을 사용하십시오:

• Deep linking users to in-app content: add universal="true" to the HTML
• 유저를 웹 전용 콘텐츠에 링킹 하기

2. Clevertap 설정

Please follow all of the Configure Clevertap steps to ensure everything is working properly before you go live.

**Analytics on the Branch Dashboard**

To see how the email campaigns have performed and break it down into campaigns, it is very essential to tag your email links with the ~campaign tag. If your team uses UTM tags, Branch will also ingest the UTM_campaign tag. This will help dedupe the numbers and hence see the downstream events. You can add the campaign tag in any comparisons and filters in any Dashboard views.