数据集成实施指南
概述
数据集成提供了一种简便的方法，可以使用预格式化的 Webhook 自动将 Branch 数据发送到您的其他分析服务和营销工具中。
本指南将引导您逐步将 Branch 数据发送给我们的数据集成合作伙伴。对于大多数集成，配置仅需要您输入凭据并点击 “Enable”。
付费产品
Data Integrations are included in Branch’s Data Feeds offering, which can be purchased according to Branch’s pricing schedule, and is available at no additional charge to customers who are on Launch and Startup plans for Journeys, Universal Email, or Universal Ads.
如果没有Data Feeds（数据对接），您仍然可以直接从 Branch 操作后台 (Dashboard)以 CSV 格式导出 Branch 数据。
Data 限制
Please note that installs and other events attributed to Facebook Ads, Snap, Twitter Ads, or TikTok will not be sent to third parties via Data Integrations.
想了解更多信息，请参考以下内容：
iOS 14.5 发布之后 data 的变化
Apple requires users to opt into sharing their device data through Apple's AppTrackingTransparency framework. When an install is attributed to paid ads, a 2nd install event will fire post user opt-in
Opt-ins will affect your paid ads attributed install events as they will be delayed until opt-in. No data will be available for opted-out users unless another Branch-attributed channel was encountered (Quick Link, Journeys, Email, etc.). Our recommendation is to use a different identifier (ex. IDFV) to de-dupe install events on your partner systems.
For data integration partner-specific impacts, visit Impact of iOS 14 on Branch Data Integrations
For additional information on changes post iOS 14.5, visit our FAQ Pages
1. 确认数据合作伙伴接受您想要的事件
Branch 发送给第三方数据工具的事件会根据合作伙伴支持的事件以及您是否已实施 Branch SDK 来衡量所述事件而有所不同。
所有非归因事件将被排除。Branch 还会发送附加到促进推荐事件的链接的所有数据。这将使您分析哪些 campaign 和渠道等正在帮助您获取、吸引用户。
| 数据集成合作伙伴 | 已将 Branch 事件发送给合作伙伴 |
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⚠ 由于点击缺少 IDFA，AppsFlyer 可能无法正确地将安装归因于引流广告 (Journeys) 和其他 Branch Link 点击 ⚠ 通过 Webhook 到达 AppsFlyer 的点击以及由 AppsFlyer SDK 发送到 AppsFlyer 的安装事件可能会有所延迟 |
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2. 完整的数据集成先决条件
需要开发人员
- 实现 Branch SDK
- 确保衡量应用事件
- 您还需要成为第三方的客户，并在应用中安装各自的 SDK。
3. 从您的合作伙伴那里获取 Key/凭证
查找合作伙伴的 Key/凭证。稍后，您将它们输入到 Branch 操作后台 (Dashboard)中。
| 数据集成合作伙伴 | 合作伙伴 Key/凭证 |
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4. 启用集成
要启用集成，您需要：
- 在左侧导航栏中，在 Exports 部分下，点击 Data Feeds 。
- 在 Data Feeds Manager 页面上，点击顶部的 Data Integrations 选项卡。
- 搜索并点击您的数据伙伴。
- 在数据合作伙伴的 Export 页面上提供必要的凭据。
- 点击 Enable。
5. 将 ID/ metadata传递给 Branch（特定于合作伙伴）
For some partners, you'll need to make sure to pass through the correct identifiers to the Branch SDKs. In order to do so, retrieve the ID from the partner SDK and pass this value to Branch using the following method:
setRequestMetadataKey() method of the Branch SDKs: iOS | Android
| 数据集成合作伙伴 | 给 Branch SDK 发送合作伙伴 Key 和方法 |
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Updated 8 months ago