Braze unites data, teams, and technology to create brilliant brand messaging experiences for customers everywhere.
EVENTS SENT TO DATA PARTNER
The events Branch sends to third party data tools varies based on the events the partner supports as well as whether or not you've implemented the Branch SDK to measure said events.
Braze supports the following events:
METADATA SENT TO DATA PARTNER
The metadata Branch sends to third party data tools varies based on the data the partner supports as well as whether or not you've implemented the Branch SDK to measure said data.
|Branch Analytics Tag||Braze Data Placeholder Tag|
Before you can enable the integration in your Branch dashboard, you need to retrieve your credentials from your Braze account.
Branch requires these credentials to not only authenticate, but to ensure your Branch data is being sent to the correct account.
Branch requires the following credentials:
To find your Braze API Key:
To find the correct Braze REST Endpoint, please refer to Braze's documentation.
To enable the integration:
Braze requires you to pass through the correct identifiers to the Branch SDKs. In order to do so, retrieve the ID from the Braze SDK and pass this value to Branch using the following method:
setRequestMetadataKey()method of the Branch SDKs:
NOTE This is only required for Android. You must set the correct key before calling
sessionBuilder()...init(). You must also initialize the Braze SDK before setting the request metadata in the Branch SDK.