Enable The Mediafinity (New)

Overview

The Mediafinity is a digital advertising agency and ad network that runs acquisition and retargeting campaigns for brands across a range of industry verticals. Connect The Mediafinity to Branch to attribute clicks and installs, forward conversion events via postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating The Mediafinity in the new Branch experience. For information on The Mediafinity in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the The Mediafinity integration, you need:

• Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.

• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.

• A The Mediafinity account with admin access.

Enable The Mediafinity

To begin, navigate to Configuration > Ad Partners > The Mediafinity.

Branch enables The Mediafinity automatically. On the Status tab, the Ad Linking, Attribution, and Postbacks cards show Enabled, and the page confirms that the partner is enabled and all features are active.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by The Mediafinity.

Configure attribution

By default, The Mediafinity uses your global app attribution settings. To set attribution windows specific to The Mediafinity, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

On the Postback config tab, you can view and manage the events Branch forwards to The Mediafinity. Enabling The Mediafinity automatically activates a postback for the INSTALL event. The default postback URL template is:

https://themediafinity.sapph.in/postback?clickid={clickid}&goal={event_name}

To add postbacks for additional events or to customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide. For event names, see Data mappings below.

Create a Branch Ad Link

Create a Branch Ad Link to use in your The Mediafinity campaigns. Branch uses the link to attribute clicks and installs and deep link users into your app.

Follow Create a Branch Ad Link in the general Ad Partner Integration Guide.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and The Mediafinity:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = The Mediafinity.

• In The Mediafinity: confirm that forwarded events are appearing in your The Mediafinity attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from The Mediafinity campaign data.