Enable AdColony (New)

Overview

AdColony is a mobile advertising platform specializing in in-app video advertising for brands and performance marketers. Connect AdColony to Branch to attribute clicks and installs and configure postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating AdColony in the new Branch experience. For information on AdColony in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the AdColony integration, you need:

• Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.

• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.

• Active campaigns running in AdColony.

Enable AdColony

To begin, navigate to Configuration > Ad Partners > AdColony.

AdColony doesn't require credentials to activate. The integration is enabled automatically when you select Enable AdColony on the AdColony page.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by AdColony.

Configure attribution

AdColony overrides your global app attribution settings by default. The following attribution windows are pre-configured on the Attribution windows tab:

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling AdColony automatically activates postbacks for INSTALL and OPEN. The default postback URL is:

https://pie.adcolony.com/api/v1/${ (name)! }?api_key=AmfpbZYY4WUzJVEgFEJMLF5Xd4n49RxU&product_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>&raw_advertising_id=${ (user_data.idfa)! }&google_ad_id=${ (user_data.aaid)! }&click_id=${ (last_attributed_touch_data.~click_id)! }&adc_conversion=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your AdColony campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create a Branch Ad Link in the general Ad Partner Integration Guide.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = AdColony.

• In AdColony: confirm that forwarded events are appearing in your AdColony attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from AdColony campaign data.