Overview
3.14 Digital is a performance marketing ad network working with publishers on desktop and mobile globally. Connect 3.14 Digital to Branch to attribute clicks and installs and forward conversion events via postbacks.
For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.
Note: this guide is for new Branch
Please note that this guide is about integrating 3.14 Digital in the new Branch experience. For information on 3.14 Digital in legacy Branch, visit our legacy guide.
Partner capabilities
Capability | Details |
|---|---|
Company type | Ad network |
Deep linking | Supported (Branch Ad Links, deferred deep linking) |
Attribution | Click-through attribution |
Ad campaign types | Acquisition campaigns |
Ad formats | Banner, Interstitial, Video, Recommendation |
Click types | Server-side click |
Supported platforms | iOS, Android |
Link wrapping | Not supported |
Cost ingestion support | Not supported |
Pricing models | CPI, CPA, CPL |
Before you begin
To set up the 3.14 Digital integration, you need:
Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.
A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
The Branch SDK implemented in your app (iOS | Android) with event tracking configured.
A 3.14 Digital account with admin access.
Enable 3.14 Digital
To begin, navigate to Configuration > Ad Partners > 3.14 Digital.
Branch enables 3.14 Digital's basic setup automatically. On the Status tab, the Ad Linking, Attribution, and Postbacks cards show Enabled.
(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by 3.14 Digital.
Configure attribution
By default, 3.14 Digital uses your global app attribution settings. To set attribution windows specific to 3.14 Digital, enable the Override global app settings toggle on the Attribution windows tab.
For more information, follow Configure attribution in the general Ad Partner Integration Guide.
Configure postbacks
Enabling 3.14 Digital automatically activates a postback for INSTALL events. The default postback URL template is:
https://314mobile.sapph.in/postback?clickid=${ (last_attributed_touch_data.~click_id)! }&goal=${ (name)! }To add postbacks for additional events or to customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide.
Create a Branch Ad Link
Create a Branch Ad Link to use in your 3.14 Digital campaigns. Branch uses the link to attribute clicks and deep link users into your app.
Follow Create a Branch Ad Link in the general Ad Partner Integration Guide.
Verify your data
After your integration is connected and events are flowing, you can verify data is reaching Branch and 3.14 Digital:
In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
In Branch Analysis dashboards: review attributed installs and events where
Ad Partner Name = 3.14 Digital.In 3.14 Digital: confirm that forwarded events are appearing in your 3.14 Digital attribution reporting.
Data mappings
Campaign data
Branch populates the following fields from 3.14 Digital campaign data.
Branch field | Partner data |
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