FAQs

Will Facebook pass SKAdNetwork data back to MMPs (including Branch)?

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Facebook will not be forwarding individual SKAdNetwork postbacks to MMPs. However, aggregate SKAN data will be passed back via Facebook’s Ads Insights API. MMPs (including Branch) use this API to pull SKAN data.

Updated 9 days ago

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iOS 14 FAQs

Will Facebook pass SKAdNetwork data back to MMPs (including Branch)?

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