Unlike many networks, Facebook does not forward raw SKAdNetwork postbacks to MMPs (see What is the difference between networks forwarding individual SKAN postbacks to Branch, rather than providing data via an API? Is one option better? for more details). Instead, SKAN data is available via the Facebook Insights API.
Currently, this API only shares SKAN installs aggregated on a campaign level of detail. Further dimensions (including
conversion-value data) are not available, though Facebook is hoping to build out additional support in future.
Updated 7 months ago
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