If you do not take any action to update your iOS configuration for iOS 14, you will lose all insight into your paid app acquisition campaigns for users on iOS 14.5 and above.
At minimum, you should plan to add support for SKAdNetwork. If you want to continue receiving device-level ad attribution data, your users will need to opt in via the new ATT permissions prompt. For more details on recommended steps, see this FAQ answer: What actions do Branch customers need to take to prepare for iOS 14?
Updated almost 3 years ago