What actions do Branch customers need to take before the iOS 14.5 release?

Apple has not yet confirmed a release date for iOS 14.5, beyond sharing it will be 'early spring'. To avoid disruption, we recommend confirming the following three actions have been taken before March 1:

  1. Ensure SKAdNetwork (SKAN) implementation. SKAdNetwork is Apple's attribution framework, facilitating ad measurement without device-level data. SKAdNetwork integration instructions are available here.
  2. Decide whether to show the App Tracking Transparency prompt, and integrate it if you decide to do so. If you want to continue receiving device-level ad attribution data, your users will need to opt in via the new ATT permissions prompt. Technical implementation steps are available here. We have also published a blog post with implementation best practices to optimize your opt-in rate.
  3. Engage with your ad networks to test SKAN-based attribution. To avoid any interruption to your ad campaign insights, we recommend reaching out to your network partners to run SKAN campaign tests in advance of March 1. For a list of ad networks that have completed SKAN setup, click here.

For more information, please check out these additional resources:

Updated 7 days ago


Additional Resources

iOS 14 FAQs

What actions do Branch customers need to take before the iOS 14.5 release?


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