Apple has not yet confirmed a release date for iOS 14.5, beyond sharing it will be 'early spring'. To avoid disruption, we recommend confirming the following three actions have been taken before March 1:
- Ensure SKAdNetwork (SKAN) implementation. SKAdNetwork is Apple's attribution framework, facilitating ad measurement without device-level data. SKAdNetwork integration instructions are available here.
- Decide whether to show the App Tracking Transparency prompt, and integrate it if you decide to do so. If you want to continue receiving device-level ad attribution data, your users will need to opt in via the new ATT permissions prompt. Technical implementation steps are available here. We have also published a blog post with implementation best practices to optimize your opt-in rate.
- Engage with your ad networks to test SKAN-based attribution. To avoid any interruption to your ad campaign insights, we recommend reaching out to your network partners to run SKAN campaign tests in advance of March 1. For a list of ad networks that have completed SKAN setup, click here.
For more information, please check out these additional resources:
Updated 7 days ago
|iOS 14 FAQs|