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What actions do Branch customers need to take to prepare for iOS 14?

We recommend confirming the following three actions have been taken to complete your iOS 14 updates:

  1. Ensure SKAdNetwork (SKAN) implementation. SKAdNetwork is Apple's attribution framework, facilitating ad measurement without device-level data. SKAdNetwork integration instructions are available here.
  2. Decide whether to show the App Tracking Transparency prompt, and integrate it if you decide to do so. If you want to continue receiving device-level ad attribution data, your users will need to opt in via the new ATT permissions prompt. Technical implementation steps are available here. We have also published a blog post with implementation best practices to optimize your opt-in rate.
  3. Engage with your ad networks to test SKAN-based attribution. We recommend reaching out to your network partners to discuss any campaign configuration updates. For a list of ad networks that have completed SKAN setup, click here.

For more information, please check out these additional resources:

Additional Resources