I'm not seeing my event metadata in the Branch SKAdNetwork dashboard

SKAdNetwork works differently from traditional app attribution systems, which means the data you see is more limited.

  • Traditional attribution. Typically, when you track events via the Branch SDK, you can view contextual metadata (i.e., Geo, Revenue, timestamp) for those events in the Branch dashboard.
  • SKAdNetwork attribution. SKAdNetwork only allows a single conversion value for down-funnel reporting, and Apple intentionally designed the system to limit the contextual metadata available for that event. This means you won't see event metadata like Geo, Revenue, or timestamp for SKAdNetwork events in the Branch dashboard.

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