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I don't see SKAdNetwork campaign data in the Branch Sources dashboard

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You cannot view SKAdNetwork data in the Branch Sources dashboard. SKAdNetwork data can only be viewed in the SKAdNetwork-specific reporting UI in Branch.

This is due to Apple's intentional SKAdNetwork design limitations: Apple only shares a limited amount of attribution data with advertisers, and does not provide any device-level data (i.e., device ID, timestamps, geo, IP, etc.) that could be used to deduplicate against other sources that Branch tracks.

Updated about 3 years ago

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