Does Apple's new policy also apply to IDFVs?

It does not. IDFVs are still considered owned identifiers, and can't be used to track activity across apps because each vendor receives a unique value. This makes IDFVs an excellent choice for internal analytics systems.

However, if an app attempted to map IDFVs to other cross-company data, it would be considered 'tracking'.

Updated 5 months ago


Additional Resources

iOS 14 FAQs

Does Apple's new policy also apply to IDFVs?


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