What impact will this have on retargeting campaigns on iOS?

This will have a significant impact on retargeting providers. Web-based retargeting will still be possible (within the parameters of existing restrictions like ITP and user opt-in after install), but without IDFAs, we expect that in-app retargeting can no longer exist as it does today.

Additionally, SKAdNetwork does not support re-engagement conversions, so no attribution of any kind is possible if the user does not opt in via the ATT framework. We’re aware that this is a major gap: it’s clearly prohibited by the language of Apple’s ATT policy, and unfortunately not supported by any of Apple’s new functionality. We hope Apple will clarify their intentions here.

Updated 5 months ago


Additional Resources

iOS 14 FAQs

What impact will this have on retargeting campaigns on iOS?


Suggested Edits are limited on API Reference Pages

You can only suggest edits to Markdown body content, but not to the API spec.